The 'Choosing what to create' dilemma

You want to make something. You sit there in front of an empty canvas, a blank sheet of paper, or digital file. What do you put on it?

There's an infinite amount of potential colour or line combinations you could create. And even if you have something in mind, like a drawing of your pet, there's endless styles, perspectives, and ways of taking on the task. Making the perfect choice and taking the most correct path is impossible. There is no correct path.

It seems like you have three choices:

1. Wait patiently for your internal muse to inspire you.
2. Start doing something immediately and hope for the best.
3. Get overwhelmed at your limitless ideas and possible directions to go in, subsequently having a complete meltdown.

I tend to do a combination of all three! Although I wouldn't consider them much of a choice. Sometimes it just depends where you're starting from. For example, if you're in the habit of focusing and creating on a daily basis, starting on the next thing isn't going to be as taxing compared to when you've had a long break away from it. Getting back into the habit to begin with is often half the battle. Knowing the general direction you want to head in also helps.

But what happens when the muse has left you, the goal is unclear, and overwhelm is kicking in?

Right now, I'm at a point where I don't know what to do for the best. Both so far as knowing what type of art to create, and also what steps to take in order to survive financially.

I'm supposed to be a professional, yet I'm stuck

Over the years, I've created thousands of artworks, graphics, and illustrations. Identifying as an artist is a huge part of who I am. Therefore, shouldn't it be easy to know what to do next?

This year I've begun feeling like "I'm done." Or that "I just don't know what else to do."

When it comes to ability, there's always room for improvement. I'm nowhere near the level of skill or talent I'd wish for. No artist ever is. But I feel like I've somewhat plateaued. Reached my limit. Peaked. Or perhaps gone as far as I am willing?

When I was a kid, I used to love 80s and 90s video and game box art like the ones above. I'd often draw my own sci-fi and fantasy characters based on this kind of stuff. It was great! Even though I was a million miles away, skill-wise, it didn't matter. I used to wonder, "Maybe one day I'll be pro and good enough to create box art for games like this?"

I'm sure creating art for relatively unknown B-movies and obscure games back then wasn't a glamorous job or particularly lucrative. No doubt I would have been better off training to become a doctor or something. I didn't know. I didn't care. If I could just create artwork on the same level, I would have achieved my life's dream!

Fast forward to 2024, and I'm now at a point in my life where I look at these and think, "I could actually do that!" Although the first cover in particular (Mirai Ninja) is still pretty badass!

Granted, the bar for this genre of art has risen massively over recent decades. I often see a million other pros out there producing next-level, mind-blowing images. But the goal was never to be the greatest of all time. I just wanted to feel like my artwork was on par with the box art I used to admire all those years ago. Now I do. See examples below. Considering where I started, the personal obstacles I've had to overcome, and my lack of genuine talent, I'm seriously proud of what I've managed to achieve.

I've reached the goal. More or less. Although imposter syndrome kicks in often and I start to doubt myself. Am I actually any good? Was it all just luck? I still don't really know what I'm doing!

So why am I concerned, frustrated, confused, and lacking direction? It must be because I've finally reached a huge milestone in my life, and yet at the same time, surviving as an artist got harder!

Let me explain my current situation

There are a million different art styles I've fallen in love with over the years, but for the most part I ended up going down the comic and anime route. Particularly, recent years were spent concentrating on anime fan art to sell as prints at comic conventions and online. It took a few attempts to get right, but eventually people started buying my work. It was awesome. I'd gone from producing How-To-Draw Manga books, which required hundreds of drawings, thousands of lines of text and several months of my time, to making single art prints, which sold at a similar price point to a book. And despite young talent rising all the time, I could still compete as a now 'old-skool' artist in his 40s.

Then it went bad. Even though my skills and product range are better than ever, selling art has become much, much harder. Due to increased competition, the rise of AI, and soaring living costs, I've seen my sales decrease by 70% in recent years. Paying bills and making a modest living solely from art has become difficult, to say the least!

I could continue to push out a new fan art piece every so often, but there's no way adding more of the same would get sales back up by 70% or beyond. Even if I were to double my output.

How should an artist spend their time?

To reiterate the title of this post, what the hell are artists supposed to do? What is the best way to invest our time? What should we be creating? How much time should we devote to the different aspects of our business, i.e. making, sourcing materials, promotion, and so on?

We live in an age where the answers to these questions are never far away. Ask Google or Youtube "how to be a professional artist" or "how to run an art business," and you'll find plenty of advice. But will that advice help YOU? The trouble with advice is that it's either middle-of-the-road general statements that anyone with an average IQ could have worked out for themselves, or it's specific to the advice giver's very particular situation.

What I personally want to know is, where do I, Ben Krefta, go from here? Given the fact I've done a load of stuff and lived on this earth for over four decades, what should my next move be?

I tried some things

They said to create a website. So, I invested several months learning graphic design and how to code and made a site. I then worked as a web designer for a number of years before making myself a new one.

They said get on social media, so I got on Facebook, Instagram, Twitter/X, Pinterest, Tumblr, Deviant Art, Art Station, Cara, Youtube, and TikTok. Missed SnapChat, but that's fine with me! When a following didn't present itself, they said to post consistently and engage with your followers. So I did, for years. I posted thousands of times and responded to thousands of posts and comments.

They said sell your products online. So I created Etsy stores, Amazon stores, an eBay shop, and a WooCommerce store on my own website. I also added several thousand products to print-on-demand sites like Zazzle, Society6, Displate, and Spreadshirt. (Check out my DesignbyHumans article for more about this.)

They said get offline and exhibit at comic conventions. By the end of this year, I would have attended 42 of them.

Despite doing what was expected of me, there was never a time where I felt successful. Where I had the opportunity to spend my work time doing the jobs I wanted, or earning enough money to keep a roof over my head and pay the bills. The inevitable consequence of that is to feel cheated, like a failure, that something went wrong. Maybe I was too dumb to notice my shortcomings? Maybe the world is against me!

I may not feel successful as a person overall, but I appreciate the fact I've had successes with the endeavours listed above. Without my first website, I would have never landed my first, albeit low-paying book project. Without setting up the stores, I wouldn't have sold over 5000 art prints or print-on-demand products. Increasing my follower count to 50K across my various socials probably even helped validate my application to comic cons and events.

What next

I am still learning what the hell I'm supposed to do. Although at this point in my career, I'd hope to continue pursuing selling my art in some capacity, as opposed to taking on work for hire.

Right now, this means needing to sell hundreds of prints every month in order to pay the bills. Yet anime fan art, at least in the style or to the standard I've been producing, no longer sells. Continuing to do the things I've been doing up until now simply isn't working...

I ask myself, "Why create another fan art to sell, if virtually no one cares? Why invest work hours into maintaining a website or social media presence if it can't generate a living?" Sure, there's nothing wrong with making art or posting online as a hobby, but this isn't a hobby for me. My hobbies are rock climbing and video games. Art is one of the only 'practical' skills I have, so I'm desperate to find a way to make the most of it and provide value to the world.

I'm trying to work out if the things I've attempted just need tweaking and improving, or if a new direction is necessary.

It seems clear that the content (the images I'm producing) or products (e.g. prints and t-shirts) I'm offering aren't quite hitting the mark. People still buy my artwork at events, or online, and I'm fairly certain there are future customers out there who'd love to get their hands on the things I'm producing. If only I could get their eyeballs on my art. Although, for the most part, the product range and certainly the content needs a fairly drastic change.

As for the promotional side of things, I'll need to try a new approach also. Social media posting, blogging, vlogging, or running ads like I have been isn't effective when it comes to selling. The competition is relentlessly grabbing attention with click bait, catchy hooks, psychological manipulation, or finding new ways to exploit a platform's algorithm. Meanwhile, half my posts are just 'me showing a thing I did'! I'm coming to terms with the fact that a pretty illustration or artwork is just an AI image prompt away. And so, now you need to combine the presentation of artwork with entertainment, education, or human connection.

This might all sound obvious, but I grew up believing in the "Build it and they will come" philosophy. I thought if I could just draw 'Rotox' (see image above), I'd be set for life! Perhaps if you or the thing you do is phenomenal, that philosophy still holds true. For the rest of us, it seems we need to work a little harder. And smarter. I've arrived a little late to the party, and there's a lot of catching up to do.

From here, I'll start figuring out how much time to devote to creating new projects and products and then learn how best to promote them. I'll update in future posts, so stay tuned.

Life of an artist in 2024

It's been a while since I regularly sat down with the intention to create new artwork. Strange, considering the fact that I present myself as a professional artist. Although being a modern day commercial artist means not only creating art, but also doing all the jobs surrounding the sale of the art. This includes: initial market research to help decide what might be popular with customers; promoting art via social media and other channels; creating sales pages online for each product; attending shows and events to connect with customers back in the real world; or packing, posting, and resolving issues with online orders.

Basically the business of selling art takes up so much time that creating art becomes secondary. This doesn't seem right. People don't become artists because they like selling and performing admin jobs. Most artists create art because they have ideas they want to express or to share their own aesthetic sense with the world.

Who values the artist?

The trouble is, the world doesn't properly acknowledge and reward creative types. When a best selling book is written, the publisher earns more than the author. When a chart-topping song is released, the record label takes the lion share. When art is sold in a gallery, typically the gallery takes a 50% commission, yet the artist pays for the materials used to make the piece. When a collaboration between talented writers, musicians, and artists creates a box-office smash movie, it's the producers and studios that cash in. Am I wrong in thinking people with money make money by exploiting others' creativity? Do movie studio shareholders care where the money comes from? Or about the comparatively starving artists paid an insignificant sum to generate them a huge pay day? Does anyone care?

It's true that there are creatives who made big bucks. Michael Jackson, Pablo Picasso, and Agatha Christie are listed as all-time best sellers in their respective fields. Each generating hundreds of millions of dollars. And many creatives alive today are comfortably living off of their artistic endeavours. Although I'm not sure people realise that for every success story, there are thousands who tried and failed through no fault of their own. I've personally met hundreds of them.

Why am I mentioning this? Because I hate injustice. Why become an artist and spend years devoting one's life to a creative pursuit, perhaps sacrificing luxuries or even basic needs? It would make far more financial sense to pursue a job requiring far less skill and time investment. Of course, if you're creatively inclined, money isn't the goal. But if artists weren't undervalued and could at least pay the bills, that would be great. And in my case, I'd love to be able to afford paying a team to run the admin side of my creative enterprise, allowing me time to do the job I signed up for. Perhaps I'll get there eventually?

I don't want to sound bitter. Instead, I hope to raise awareness about the plight of the many skilled artist friends I have who bring beautiful creations into the world yet aren't adequately compensated. Also, I'm a realist who thinks it's useful to make a counterpoint to the typical go-getter 'you can do it' advice other successful artists will espouse. Sure, that's what people want to hear. It's optimistic and inspiring, but naive. Making a living from one's artistic endeavours is tough, and for some, it will be an impossibility. Let's not pretend otherwise. 

With that said, I am an artist, so I need to create things. I have 🙂

Three things I've been working on:

For the most part, I've been thinking about anime fan art. I'll be attending a few upcoming comic conventions and wanted to offer up some relevant character art. I thought it would be cool to show a few progress shots, going from the mid-way point to the final, finished article.

Here's Senku from 'Dr Stone'. It's one of the greatest shonen manga / anime series ever made. Also it was originally drawn by artist Boichi, who's got perhaps the most bad-ass style in all of manga. My typical workflow starts with sketch, which I then ink to replace the sketchy drawing with smooth, neat outlines. These are filled with flat colours. Then I indicate where the shading will go with a darker tone, which gives it an animation cel look. I could leave it there but I always want to add smooth rendering to really make things pop!

Here's Gon and Killua from 'Hunter x Hunter'. As with Dr Stone, Hunter Hunter is top-tier shonen anime/manga. And I'm not the only fan- did you know the original author of Hunter x Hunter Yoshihiro Togashi gained over a million followers on X the day he opened an account! Often the term "fan art" is simply used to refer to art created by other artists of existing characters. The "fan" part isn't always true of some artists, but I truly am a huge HxH fan, so was happy to pay tribute to such a masterfully created story.

Nami from probably the most popular anime series to date, One piece. After having watched 1100 episodes (yes, a crazy amount), I thought it was about time I created another One Piece artwork after Zoro. I tried to incorporate Eiichiro Oda's style, and at the mid way point I was concerned with it. Maybe it just needed more purple (my favourite colour)? 😁 I continued refining the shading regardless and am now happy with it.

When I was a kid I loved air brush art. Maybe it was something to do with being an 80s baby? All the book covers and video game covers I loved back in the day had that smooth blended 80s airbrush look. When I found out you could recreate it using Photoshop back in the late 90s, it became my go-to art style of choice. Even when I experiment with different line styles, or face styles, I think the smooth, gradients and blends at the rendering stage help tie my digital portfolio together.

What is Berserk?

Berserk, crafted by the late Kentaro Miura, is a masterpiece manga that plunges readers into a nightmarish medieval-inspired world. At its heart is Guts, the "Black Swordsman," a lone mercenary marked by trauma and tragedy. Miura's storytelling delves into the complexities of human emotion, portraying guts as a deeply scarred individual navigating a brutal and fantastical realm filled with supernatural horrors and human malice.

Guts’ journey, from his mercenary days in the Band of the Hawk to the traumatic Eclipse event, unfolds against the backdrop of a world teetering on the edge of despair. Miura weaves a narrative that transcends typical fantasy boundaries, exploring themes of destiny, friendship, and the pursuit of identity. Guts’ relationships with characters like Griffith and Casca add layers of nuance to the story, revealing the fragility of human connections amidst overwhelming adversity.

Berserk's world is a character in itself—a grotesque and captivating backdrop mirroring the psychological and physical struggles of its inhabitants. From towering apostles to the ethereal realm of the God Hand.

Berserk's success lies not only in its evocative art but also in Miura's ability to elevate manga storytelling. The series is a visceral journey through the darkest aspects of the human soul, challenging readers to confront the brutality of existence and the indomitable will to persist in the face of insurmountable odds.

It's more than a manga; it is a literary and artistic masterpiece. A legacy which endures through Guts’ epic saga.

Ben Krefta is on a journey to becoming an artist worthy of creating a Berserk fan art tribute

Berserk left a lasting impact on Ben, inspiring his creative journey and leading him to eventually create this artwork. His artistic growth mirrors Guts' relentless spirit, a character known for his resilience in the face of tough challenges.

Decades ago, when Ben first got into the dark world of Berserk, he was hooked on Kentaro Miura's storytelling. But back then, Ben admits he wasn't skilled enough to capture the depth of Guts' character. In fact he could barely draw at all! Despite many frustrations, his determination to continually improve, led to years of practice and honing his skills. Deciding to document his progress, Ben created these progress images and time-lapse video below showcasing the stages of shading and rendering. This wasn't just about the final artwork; it was a nod to the countless hours spent perfecting his craft, a visual journey paralleling Guts' struggles in the pages of Berserk.

[caption id="attachment_7089" align="aligncenter" width="714"] Initial Line Art[/caption]

[caption id="attachment_7088" align="aligncenter" width="714"] Planning Colours[/caption]

[caption id="attachment_7090" align="aligncenter" width="714"] Main Shading and Rendering Complete[/caption]

[caption id="attachment_7091" align="aligncenter" width="714"] A few final notes before completion[/caption]

The Video

The time-lapse video below reveals the evolution from an initial sketch fully rendered finished art. Ben uses Photoshop with his trusty Wacom graphics tablet to add colour, depth and texture to Guts' worn appearance. Each shading layer is a deliberate choice, using his signature comic book airbrush style to add contrast and vibrance into the artwork. The video captures the gradual refinement of details and subtle nuances breathing life into the two-dimensional drawing. It's not just a showcase of technique; it's a visual narrative echoing the arduous journey of artist and character.

Ben hopes that sharing the creative process, the struggles, and triumphs of Ben's artistic journey will inspire others, in the same way Guts and Berserk did to him. The final stages of rendering mark a personal triumph. The last brushstroke isn't just about completing an artwork; it's overcoming self-doubt and creative hurdles.

The goal of being an artist

From a young age I was fascinated by art. Specifically, all the visual media you'd expect a boy a come into contact with- cartoons, comics, video games, anime. For some reason my passion for art only grew as I got older and I decided to turn it into a career. Over 20 years later, I wonder- was it worth the struggle?

I always wanted to express my passion for the things that brought me joy. I wanted to share this passion through my creations, to inspire others. And in some small way, bring joy to those who aren't able to create their own art, yet want it to feature somewhere in their lives.

I may not have been trying to develop a cure for a deadly illness or bring world about peace, but at least it was a goal. Sometimes just having the goal to begin with was enough to get me though tough times in life. Times when my art wasn't enough to pay the bills, when I became seriously ill or when I'd deal with the loss of a loved one.

Pursuing my artistic ambition was a great thing.

Every career is going to have a list of pros and cons

"If I'm going to spend a huge part of my life working, it might as well be doing something I'm interested in, right?"

Below I've listed some of the top 10 pros and top 10 cons when it comes to working as an artist:

Career as an artist PROS:

1. Creative fulfilment
2. Flexibility in work hours and location
3. The ability to express oneself
4. Potential for financial success (un-capped income)
5. The ability to impact and inspire others
6. Constant learning and improvement
7. Opportunities to work in a variety of mediums and styles
8. The ability to turn passion into a profession
9. The opportunity to work independently
10. The ability to work on meaningful and impactful projects.

Career as an artist CONS:

1. Financial instability and unpredictability
2. Difficulty in finding steady work and clients
3. Lack of job security
4. Constant competition and rejection
5. The need to continually market oneself
6. The pressure to consistently create new and successful work
7. High likelihood of low pay and limited opportunities for high-paying work
8. The need to continually adapt to industry changes and technological advancements
9. The challenge of balancing creativity and commercial success
10. The potential for criticism and rejection of ideas, which can feel personal

In my previous blog post about "being an INTJ artist", I mentioned how I'm "high up on the negative emotions spectrum". The result = being someone who has a much greater need for security.

Unfortunately, due to some of the cons listed above, this gave me a problem. A big problem! Deciding to become an artist, musician, dancer or indeed, anything most people enjoy and engage in for free, or as a hobby, means a high probability of financial struggles if turning such activity into a career. That's just the hard truth of it. Indeed, a lack of cashflow was something I battled with constantly.

When it comes down to the questions of "did I waste my life?" and "was it worth it?", it's only something I consider when reflecting upon the sacrifices I made. I was forced to live with certain restrictions. To live a modest life. I couldn't afford the latest gadget, to move out when I wanted, or settle down with a family. Simply surviving and 'getting by' took up too much time and attention. 

Pursuing my artistic ambition prevented me from having a "normal" life.

I often wonder if I would have gone into the artist game if I was aware of the many obstacles I'd need to overcome?.. Probably! Like I say, without the art career goal, I might have been completely lost or without hope. If I'd pursued a run-of-the-mill job to pay the bills, perhaps I'd ultimately end up living with regret for never making a good go of the art career?

However, it certainly would have helped to have been prepared for some of the dragons I'd need to slay in order to pursue this artistic journey. I want to discuss some of the obstacles I've faced, offer some advice and, hopefully, aspiring artists can then walk away a little more informed than before.

Obstacle 1: Learning your Craft

Before working as a pro, you need to be able to produce work to a professional level. Learning a new skill is never easy, and this is especially true when it comes to drawing and producing art. It requires a lot of dedication, patience, and hard work, and it can often be frustrating and overwhelming. 

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Overview: 

One of the biggest difficulties in learning to draw and produce art is developing the technical skills needed to create the images in your mind. This requires a lot of practice and repetition, and it can be frustrating when you're not able to get the results you want right away. You may find yourself comparing your work to others and feeling like you'll never be as good, but it's important to remember that everyone starts at the same place.

Another challenge is finding the time and motivation to practice. It's easy to get discouraged when you're not making progress as quickly as you'd like, and it can be tempting to give up and move on to something else. However, I learned it's important to keep pushing through and to keep practicing, even when it's tough. Learning to draw and produce art is a journey, and it's not something that you'll master overnight. It takes time, patience, and dedication to become a skilled artist, but with practice, you'll get there.

In conclusion, learning to draw and produce art can be a challenging and difficult journey, but it's also one of the most rewarding things you can do. With time, patience, and dedication, you'll be able to develop the skills you need to create the art you've always dreamed of, and you'll be able to see the world in a whole new way.

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Obstacle 2: Taking Commissions

After getting to a point where I was capable enough to turn out a half-decent character artwork, I started out by taking commissions for people who wanted custom artwork. I was always amazed at first that there were strangers out there who would pay for me to work on their projects on a freelance basis. During my teen years, and without easy access to answers on the internet,  I naively expected that working as a professional illustrator meant going to a studio and being employed full time.

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Overview: 

Taking commissions as an artist can be a great to way to generate your income, but it can also be a significant obstacle, especially for those who are new to the art world. Commissioned projects require artists to work closely with clients, who may have different ideas and expectations about the final product. This can be a challenge for artists who are used to having complete creative control over their work.

One of the biggest obstacles in taking commissions is managing client expectations. Both private individuals and companies often have specific ideas about what they want the artwork to look like and how it should be executed. Artists must be able to balance their own creative vision with the client's needs, while also ensuring that the final product meets the client's standards. This can be challenging, especially when dealing with clients who may not have a strong understanding of the art world.

Another obstacle is managing the timeline and budget. Commissioned projects often come with strict deadlines, and artists must be able to work efficiently and effectively to meet these deadlines. Additionally, clients may have a specific budget in mind, and artists must be able to work within these constraints while still delivering a high-quality product.

Artists must also be aware of the legal implications of taking commissions. It is important to have a clear and detailed contract in place that outlines the scope of the project, the deadline, the budget, and any other relevant details. This can help to avoid misunderstandings and disputes down the line.

Another challenge is finding the right clients. Private individuals and companies often have different needs and preferences, and artists must be able to cater to both. For example, private individuals may be looking for a unique piece of artwork to decorate their home, while companies may be looking for something that represents their brand or promotes their products. Artists must be able to understand these different needs and tailor their approach accordingly.

In conclusion, taking commissions as an artist can be a great opportunity, but it also comes with its own set of challenges. Artists must be able to manage client expectations, work within tight timelines and budgets, navigate legal issues, and find the right clients. With hard work and persistence, however, artists can overcome these obstacles and make a successful career out of commissioned projects.

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Obstacle 3: Diversifying your skills

As I gained more experience and recognition, I started working on a number of how to draw manga books. These books were a great way for me to share my knowledge with others who were interested in learning about anime and manga. I loved helping people achieve their artistic goals and it was a great feeling to see others succeed because of my work.

After years of working in the world of anime and manga, I decided to branch out into web design and graphic design. I wanted to challenge myself and see if I could create stunning designs in a different medium. But most importantly, I needed to find new ways to boost my income and back in the early 2000s, web design became a big deal.

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Overview: 

Being an artist can be a rewarding and fulfilling career, but it can also be challenging to make a living solely through your art. Many artists find that diversifying their skills into other fields, such as graphic design and web design, can help increase their income and provide more stability in their work.

Graphic design is a field that requires a combination of artistic ability and technical skills. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. The field has grown in recent years with the rise of digital media and offers many opportunities for artists to use their creativity in new ways.

Web design, on the other hand, involves the creation and design of websites. This can include everything from creating website layouts and user interfaces to writing code for various functions and features. A web designer must have a strong understanding of the latest design trends, as well as a good knowledge of web technologies, such as HTML, CSS, and JavaScript.

Diversifying into these fields can provide artists with a new source of income and can also help them gain regular work. Many businesses and organizations need graphic designers and web designers for various projects, and having these skills can make artists more attractive to potential clients and employers.

However, diversifying into other fields is not without its challenges. Artists may need to spend time learning new software, programming languages, and design techniques. They may also need to adapt to different design styles and processes, which can be difficult for those who are used to working in their own unique style.

Despite these challenges, diversifying into graphic design and web design can be an excellent way for artists to increase their income and stability. It can also provide them with new opportunities to showcase their creativity and reach new audiences. Whether it's through creating unique and eye-catching designs for websites, or by developing engaging visual concepts for marketing materials, diversifying into these fields can help artists reach new heights in their careers.

In conclusion, diversifying into graphic design and web design can be a valuable step for artists looking to increase their income and stability. While it may involve a learning curve, the rewards can be significant, including new opportunities to showcase their creativity and reach new audiences. With hard work and dedication, artists can successfully expand their skill set and reach new levels of success in their careers.

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Obstacle 4: The Lonely Artist

Working on my own all the time wasn't easy. After years spent working as a web and graphic designer, I branched out to become a part-time tattoo artist. Not only did this help give my eyes a break from an entire day of staring at a screen and dealing with constant eye-strain, but I was able to get some social time with my customers face-to-face. 

It was a great opportunity for me to combine my love of art with my desire to help others. I was always amazed by the transformations that people underwent when they got a tattoo and I loved being a part of that process.

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Overview: 

One of the biggest challenges that many artists face is the loneliness that often comes with being self-employed. It's not uncommon for artists to spend long hours working in solitude, without the social interaction and support that a traditional workplace can provide. This can lead to feelings of isolation, burnout, and decreased motivation.

However, there are ways to mitigate the loneliness of being an artist. One option is to seek out alternative forms of employment within the art industry. For example, you can work as an art educator, museum curator, or gallery manager. These jobs allow artists to be surrounded by the art world and engage with a community of like-minded individuals on a regular basis.

Another way to combat loneliness as an artist is to seek out opportunities to collaborate with other artists. This can be through group exhibitions, artist residencies, or simply by reaching out to other artists in your community and setting up regular critique or brainstorming sessions. Collaborating with others can provide a sense of community, and can also lead to new friendships, mentorship opportunities, and professional growth.

Additionally, many artists find it helpful to join professional organizations or attend art-related events and workshops. This can provide a sense of connection with others in the industry, as well as a chance to network, share ideas, and stay up-to-date with the latest developments in your field.

Finally, it's important to maintain a strong support network outside of your work as an artist. This can include friends and family, or other groups that share your interests and values. Having people to talk to about your experiences and challenges can help to alleviate feelings of loneliness and provide a source of emotional support.

In conclusion, being an artist can be a lonely experience, but it doesn't have to be. By exploring alternative employment options within the art industry, collaborating with other artists, joining professional organizations, and maintaining a strong support network, you can mitigate the loneliness that can come with being self-employed and find fulfilment and satisfaction in your work.

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Obstacle 5: Selling your Art

Despite my success as a tattoo artist, I eventually decided that it was time to take my career to the next level. I wanted to focus more on my fine art and sell my artwork to a wider audience. I started selling my artwork and prints online and at conventions, and I was amazed by the response I received. People loved my artwork and I was quickly able to build a loyal following.

Although the art of selling was yet another new skill that needed to be learned.

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Overview: 

Selling art as an artist can be a significant obstacle for many creative individuals. The process of promoting and marketing one's artwork is often challenging, time-consuming, and requires a great deal of effort and persistence. In today's competitive world, artists must find unique ways to stand out from the crowd and attract potential buyers.

One of the biggest obstacles in selling art is finding the right audience. With the rise of technology and social media, artists are now able to reach a broader audience than ever before, but they must still navigate the complex and crowded market to find their ideal customers. The challenge is to find the right platform that reaches the right people and effectively showcases the artwork. Additionally, artists must also consider the cost of promoting and marketing their work, which can be significant and may eat into their earnings.

Another obstacle in selling art is the perception of value. While art is subjective, many people may not understand or appreciate the value of an artist's work, making it difficult for them to justify paying a high price for it. Furthermore, the prevalence of imitation and counterfeit art has led to a distrust among many buyers, making it harder for artists to sell their original works.

In addition, artists must also contend with the challenge of establishing a reputation and gaining recognition. Many established artists have spent years building a following and a name for themselves, and it can be difficult for new artists to break into the market. Even with hard work and persistence, there is no guarantee of success, and many artists may face rejection and criticism along the way.

Lastly, artists must also manage the cost of supplies and materials, which can be high. They must be able to invest in their craft and purchase the right tools and materials to produce their work, while also making sure that they do not overextend themselves financially.

In conclusion, selling art as an artist is not an easy task and requires persistence, effort, and a well-thought-out strategy. Artists must find ways to overcome obstacles, including finding the right audience, establishing a reputation and gaining recognition, and managing the cost of supplies and materials, in order to achieve success and make a living from their passion.

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I didn't waste my life

There were many times when I was filled with doubt. I was always worried that my work wasn't good enough, that no one would appreciate it, or that I wouldn't be able to make a living as an artist. But despite these fears, I never gave up. I continued to work hard, perfecting my craft and expanding my portfolio.

Now, years later, I am proud to say that my hard work and determination have paid off. I am now a successful artist and illustrator, selling my artwork and prints online and in persons. I am grateful for all of the opportunities that I have had in my career, and I am proud of what I have accomplished.

My journey as an artist has been a rollercoaster of ups and downs. But through it all, I have remained true to my passion and my love of art. I am proud of who I am today and I am grateful for all of the opportunities that I have had in my career. I hope to continue to inspire others to follow their dreams, just as I did, and to never give up on what they love.

What can you do about Art Theft?

Following on from my posts: 'Art theft and stealing images online' and 'Art theft and further criticism of pod sites', I’m raising awareness of online art theft, while battling against sites who have taken and used artwork from me personally, along with hundreds of other artists, without permission.

Deviant Art artist's thoughts on Art Theft:

I mentioned my plight on the DeviantArt forums - asking the world's biggest art community how can I/we, as artists, can stop this?

The general opinion was to not upload high quality images on to the net and use watermarking to at least help prevent this. Fair enough advice, and something I'd already started doing anyway. But it was interesting to find many of the replies indicated that they felt the onus was on the artist to minimise the damage beforehand and if the damage had already been done, then tough luck. There was a lack of criticism or interest towards the companies/individuals that steal. Same goes for the sites which allow thieves to sell artist's stolen goods on their platform, or the fact that these platforms (e.g Facebook, Instagram, Aliexpress, Amazon, Ebay) make it difficult to either report cases of copyright infringement or do very little, if anything, to act upon it.

Stealing is not acceptable - offline or online

Sure, there are ways for an artist to minimise the chance of their work being stolen and used by third parties, but if that fails, then what? We sit back and allow crooked individuals or companies to take our images to profit from while perpetuating the idea that if it's already on the internet it's free game? And should the artist be seen as the one at fault in such cases when they are ultimately a victim of the crime? You can make your home more secure- lock the doors and install a burglar alarm, but if you are still burgled anyway, there is at least a police force in place whose duty it is to investigate and hopefully apprehend the criminals responsible. Online there should be a similar system or authority in place...

Well, there is. But you've got to pay for it. One forum member pointed me at the DCMA - The Digital Millennium Copyright Act which works though a business, whereby if you pay them $199 they will initiate a take-down request to have your content removed from an offending site. For small scale theft this is obviously too high a price to pay. Especially if you're an independent artist living on a tight budget as it is. Plus what happens when another site or seller pops up and uses your image? Do you pay yet another $199 to get that one taken down too?

Spotting Stolen art isn't difficult, yet hard to take action against

It shouldn't be hard to to get offending content taken down- I have a reputation, can prove I created it and have the original Photoshop files or sketches to boot, meanwhile I know for a fact the offending art thief does not have these, and would fail, if asked to produce any kind of written agreement stating permission to use the content in question.

And then you just have to look at what else these jokers are selling to put things into context- a jumbled mix of artwork produced in wildly different styles (and arguably of different artistic abilities). These are obviously created by a wide range of artists with no mention where the artwork was sourced from. They're poorly edited or Photoshopped on to products. Sometimes still retaining the artist's signature or watermark, which is typically removed if legitimately licencing art to third parties. And it's being sold from China through unofficial channels and we all know China doesn't take piracy particularly seriously.

The internet is a risky place for artists and creators

So as it stands, according to some artists, the blame seems to be primarily with the artist themselves. If you're a small independent artist being ripped off online, you often can't do much about it. The DCMA is there if you don't mind forking over $200 for help.

In a ideal world, perhaps there would be some kind of block-chain system whereby the rights to every image, film or piece of music could be traced back to a registered owner. This information would be embedded into the file itself, with a registry of previous owners being attached to each file. Might sound like a crazy idea, and I haven't spent too much time thinking about how logistically possible such a system would be, but surely help with digital piracy of images, music and video?

POD = Print on demand. A service that prints art and designs on products on an individual basis rather than batch printing in greater quantities.

Check out my 'Art theft and stealing images online' post if you've not done so already. I'm trying to make people aware of the fact that all of the artwork floating around on the web is property of the person who created it, unless a license or rights transfer has taken place. If transfer of ownership is NOT the case, or permission has NOT been given by the owner, such work should NOT be used for monetary gain by third parties. 

However it does get used and I suspect more art is profited from illegally than legally and that's not something to be ignored!

There is a big problem with online art theft

The internet has so much momentum that re-inventing it in order to protect victims of online crimes can't happen overnight. And I worry that necessary laws and measures will never be put in place to protect artists.

Perhaps in decades to come a block-chain style' meta data attachment' to all digital content including images will come in to place? Or a system whereby digital data can be traced to it's origins while leaving behind records of every time that data has changed hands, been bought/sold and so on? Such a system would at least prove ownership in disputes. And personally I don't have a problem with people printing off an image for their bedroom wall, using it in an online avatar or generally small-time, non-profit, personal or private use.

It's directly profiting from another person's efforts which I find so repulsive. It's something that these unscrupulous individuals or companies should not be allowed to get away with. Artists can take steps to help safeguard themselves by being aware of the issue and making sure to reduce the resolution of their files online or watermarking. The art they display might not look as pretty but it's an option.

Are you the type of artist effected by theft?

To quote Snazzygaz - a designer on DesignbyHumans (an online POD t-shirt store.):

"I’m not exaggerating when I say I believe almost every single listing on DBH and Redbubble has been scraped by what I believe to be an automated chinese operation and being applied to products there for sale on Aliexpress and the like and as a consequence listed against official listings on Amazon, as well as Spreadshirt and potentially more PODs.

These people are not only stealing straight from the artists but also the legitimate PODs like DBH by offering the “same” product much cheaper and with inferior quality on what looks to the average person like an official outlet via Amazon and the like, they’re taking money out of your hands by DIRECT sale and pushing inferior quality work which severely dampens the average public opinion about what the company offers.This is like the most criminal shit I’ve seen relating to copyright theft and counterfeiting and it’s absolutely insane."

It seems there are a few of us that are aware of this issue, but unfortunately not enough. I feel both artists and authorized retailers of their art and designs do not take this issue at all seriously enough.

I know some artists who have a much more relaxed attitude towards piracy and art theft, They''ll and accept and allow the occasional small-scale rip-off to take place, passing it off as an inevitable reality of sharing content on the internet.

A top-tier professional, with an endless supply of high-paying assignments, commissions or sales may be able to get away with looking the other way, or not feel triggered into doing anything about art theft, but the art game is tough and the last thing artists should want is to compete against their own stolen artwork and living in a world where this kind of thing is allowed to happen.

What does Print on Demand art seller Society6 think about art theft?

Some of my art was harvested from Society6's own platform. I contacted Society6 to see if there was anything to be done about my stolen artwork being illegally used by other online retailers. 

"Hi there, I've found my artwork which I had submitted to Society6 having been taken without permission and sold by Chinese retailers via Aliexpress.com. Would you be able to assist in getting these products removed from Aliexpress?

Artwork in question: [Link to Artwork]

Instances of it being used without permission by sellers outside of Society6:
[https://www.aliexpress.com/item/Dragon-Ball-Tattoo-children-s-T-Shirt-Pure-Cotton-Short-Sleeve-O-Neck-Tshirt-Tees-Boys/32797095017.html]
[https://www.aliexpress.com/item/T-Shirts-Free-Shipping-Saiyan-Dragon-Ball-Tattoo-Men-s-Organnic-Cotton-Shorts-T-Shirt-2017/32816945296.html]
[https://www.aliexpress.com/item/Dragon-Ball-Tattoo-T-Shirt-XXXL-Short-Sleeve-Custom-Men-s-Clothes-Fashion-Street-Wear-Cotton/32815144101.html]

It's also been stolen by Hoodietime: [https://hoodietime.com/collections/dragon-ball-z-3d-hoodies/products/dragon-ball-super-z-super-saiyan-blue-tattoo-goku-hoodie-pullover-3d-hoodie].

I have contacted Hoodie time asking to remove it and still awaiting response.
I have submitted a report on each of the Aliexpress items, but was told there is not enough evidence that I created the work. I hoped that S6 would be taken more seriously than a single artist like myself.

Regards

Ben"

Society6's reply:

"Hi Ben, Thank you for contacting Society6 Support. Unfortunately, Society6 has no legal standing in this matter. So we are unable to contact the websites in question.

As the copyright owner, it is your responsibility to contact the infringing party. We are unable to provide legal advice and recommend you seek counsel if this matter persists.

We are sorry we are unable to help any further. Thank you for your continued support.

Sincerely,
S6 Legal Team"

I didn't expect help with this, but thought it was worth a shot and would at least make S6 aware of yet another instance that this practice is still taking place. The trouble with S6 for example is that they require high-resolution files for their products and don't protect the artwork used on these items (as of 2017). The art uploaded by artists and designers to POD sites should be automatically scaled down and watermarked making it harder to steal and make use of while keeping the original submitted clean, larger images stored offline and completely inaccessible to scrapers (people or systems which extract content from the net to then make use of). If POD sites aren't doing this then they should have a responsibility to help resolves these cases.

If I effectively licence a design to S6 and the design is stolen from S6, I would argue that theft was due to negligence on their part. And after-all, if for example 1000 S6 or DBH designs get scraped and added to shirts and sold elsewhere, S6 and DBH lose out too. More so, since they often take a larger cut then the designers.

I would guess that most (more than half, but possibly 90%+) products that display art and designs of which are sold on the internet (as well as comic conventions) are counterfeit, illegally unlicensed, infringing copyright or stolen from artists without permission.

The state of affairs regarding stolen artwork on the internet is ridiculous. An epidemic one person on their own, or even thousands together could never hope to even reduce by a tiny amount. To say this upsets me and to attempt to make people aware of what's going on here seems like a wasted effort while the sounds of a thousand virtual cash registers ring from the profits of stolen art every second of the day!

I don't even look for it, but I see it all around me. I often recognize my favourite artist's work being used on questionable products by relatively unknown online marketplace retailers and know a lot of the fan art and concept art I see isn't being licensed to certain low-grade knock-off merchandisers. Instead it's simply been saved off of the internet and slapped on top of a product...

And then it happened to me. I did a reverse image search on one of my works to find it for sale by three different Chinese retailers on Aliexpress and two other separate T-shirt and apparel stores! I'm attempting to get these works taken off, but it's not always easy. Stores often ignore or don't seem to take these kind of complaints seriously~ so long as they're making money and aren't getting an official 'cease and desist' letter through the post, they'll carry on profiting from a stolen work, while the original artist gets a zero percent share of the income it generates.

To help combat this in the future I've spent a few hours lowering the resolution of each image in my portfolio on this site. They should still look fine, but originally I was hoping to future-proof by posting larger sized images as screen resolutions continue to get bigger and that's something I won't do anymore. I've also applied watermarks to the bottom corners of selected works. The only trouble is, I can't stop people stealing 'without watermark' images I've already supplied added to my online 'print on demand' stores such as Society6 and DesignbyHumans :(

I appreciate that most buyers wont even consider there could be an issue with the items a shop has to sell, but I just ask that before you buy a print, t-shirt, mug, key-chain, etc, please do you best to find out if it's legit and make sure you're not lining the pockets of a thief. Buy from original creators or verify the products being sold are official and licensed. In the world of anime, comic and gaming merch it doesn't take too much practice to spot a fake from higher quality original.

I'll be attending along with 100s of other artists at what looks to be the UK's biggest comic convention yet. I've got a 'comic village' table from Friday 28th of May until Sunday 29th, so anyone who'd like to drop by and say hello, buy a signed print or book is more than welcome. We can discuss potential commissions- this is something I'm happy to do after the con, as I like to put in more time, effort and a better level of finish than is achievable while I'm there throughout the day.

This will be the 12th UK Con attended so far. MCMs are difficult to get secure a table. Too many artists and not enough capacity I suppose, so while I'd like to also attend future MCMs at London, for example in October later this year, it's likely I'll be unable to get my booking sent off in time. I usually book within 5-60 minutes of the booking form going live, but even then there's no guarantee of getting a reservation secured, so we'll have to wait to see what happens.

I just finished attending London Film and Comic Con. That's now 10 of 10 UK comic conventions over the last 10 months. A great experience, which I hope to write more about in the near future.  Chatted with loads of great people over the course and was great to meet so many artists all doing their own thing and making the effort to put themselves out there :)

I manged to get a few new pieces printed for the con including the Masked Girl series and tried out a new display constructed of black panels with a black table cloth and an A3 display book in the middle which seemed to go down well.

Currently, my plans are to slow it down- attending two or three cons a year unless I decide to create more con-friendly artwork, i.e. fan art to make it financially worth my while.

London's MCM Comic Con seemed huge this year, with apparently 133,000 tickets sold. It was my 9th time exhibiting, managing to sell out of a few postcard sized prints, which I don't intend to reprint and cleared out my stock of Digital Manga books. I'm still proud of Digital Manga as an all-in-one manual for character artists, so glad to see them sell and hopefully help out some aspiring Photoshop creatives.

I'd love to create some new artwork for the next con or cons I attend, but time is so limited right now with other projects. I'm booked up for the London Film and Comic Con at the end of July and if I can't get any new art done before, perhaps at least my latest book, 'The Artist's Guide to Drawing Manga' will be out and available to sell by then:)