Thoughts about Etsy (as a seller)

I've had my Etsy store online for a few years now. Etsy being an online marketplace built to house arts, crafts and creations by original content creators, artisans and designers. I've never actively promoted it since the store here at Benkrefta.com lists everything I sell on Etsy and more. Also at a lower price since I do not need to pay Etsy's middle-man fees.

This isn't going to be a huge in-depth article about Etsy as a selling platform with how to guides on how to set up an Etsy store. Instead, just a few current thoughts I have after using it for a few years now.

Why do you have an Etsy shop, if you already have an online store?

Initially I set it up hoping to use it more as a marketing tool. A way to direct people from Etsy's market place to my shop here. As it turned out, people preferred just buying via Etsy. Despite mentioning this website on my Etsy page and profile and despite my products being cheaper here at BenKrefta.com, customers didn't seem to want to venture off-site. They were happy to simply complete their purchase through Etsy. Perhaps the thought of going to the source doesn't cross a potential customers mind? Or customers miss the call to visit my site? Perhaps it feels like too much effort to click an extra few links when the product is already right there in front of them? Perhaps customers value Etsy's buyer guarantee in the case something were to go wrong with an order?

Ultimately it doesn't really matter what platform a buyer purchases from. It's all good so long as the customer is happy with the price they pay and I'm happy with the price I get. It's just a shame I can't get to pass on the saving to customers I'm otherwise paying Etsy to host a product listing, process payments and communicate. I already have these facilities set up here.

In short, I've learned that it never hurts to list your products on as many platforms as possible. It's been a benefit to use Etsy in addition to my own website and generates additional sales I would otherwise not have had.

What's it like to use?

As selling platforms goes, It's not bad. Setting up and editing listings or multiple listings is straight forward. More so than my own site which uses the WordPress eCommerce module 'Woo Commerce'.

Payments reach my bank account within a day or two. Not instantly, which is a shame, but a lot quicker than Amazon.com for example. Amazon insists it holds my money for 3 months in case of needing a reserve to deal with potential returns and refunds.

Layouts are clean and everything works as it should without being overly complicated.

A battle against art thieves

One thing I, along with many marketplace sellers often complain about is the amount of businesses which abuse the platform. The site is set up for individuals and small businesses who produce handmade, niche products. However, there are way too many sellers on the site which will, for example, steal a load of images and content online then reproduce it on t-shirts, posters and apparel. Yes, it's against Etsy's terms of service, but there's so much of it and not always easy for a layman to tell who has the right to reproduce what. It becomes a complicated and time-consuming task to moderate. 

On a personal level, I've now seen 4 different sellers who have stolen my artwork and attempted to sell it printed onto products without my permission on Etsy. I don't even regularly search for it, and often just stumble across my stolen art. No doubt there's someone on Etsy right now attempting to profit from my work illegally. I've simply not got around to finding it yet.

I have managed to get my 4 works removed from each of the Etsy seller's listings. However as far as I know the offending sellers have never received any disciplinary action or been banned from the site for breaking the law. They are all are still able to sell other products. One or two of my artworks being taken down from their store doesn't seem to be enough to raise questions about the authenticity of their remaining products. So far as I can see these sellers are still blatantly stealing and profiting from other artist's work. This suggests to me that so long as Etsy is making money they're not going to go to any great lengths to remove seller accounts listing products which obviously infringe upon copyright.

Therefore it seems that the responsibility to educate customers about this situation has fallen upon us artists and original content creators. I went on to mention this on the site in "My Ebay Story".
See below:

My Etsy Story

"I graduated with a 1st class BA Degree in Graphic Media in 2008 and have since worked in the art and design industry since. I've written and illustrated several best-selling how-to-draw books, selling close to a million combined copies to date, translated into 4 other languages and sold globally.

The work I sell on my site and Etsy store is original- created by yours truly from the ground up. Typically an image starts out as a sketch, the line-work then refined before adding the colour and tone. I try to bring my love of varying art styles; from manga to tattoo to graffiti art into my work and with the aim to make each piece eye-catching and unique.

On a personal note; The art game can be tough. I often feel frustrated that I (along with other original art creators) am competing in a huge arena of sellers who produce little more than a carbon copy of an existing picture or art thieves who literally steal an image from Google and stick it onto a product to sell. Several times a year I'm having to request that stores online, including a few other Etsy sellers stop stealing and using my art - it's a never ending battle and I'm just one artist of many this is happening to.

Prospective buyers are often none the wiser to this situation. I'd like to see shoppers support artists who have made the effort to bring something original into this world, who aren't looking for shortcuts or to make a sale off of another artist's works. So please read about the individual creators on Etsy- find out who they are and how they create their arts and crafts. Are they genuine? If you were to purchase an item on Etsy, will the profits support an artisan or simply fall into the pocket of an art thief or merchant who may not even have permission to reproduce the work they've made use of?

Thank you :)"

Enhancing Art

Nothing wrong with returning to your older artwork and attempting to improve it, right? Sometimes old artwork just needs a little tweak or a few small changes to make it significantly better or more consistent. I decided to amend and update my previous frog girl illustration to give it a Sugar Skull twist. I also limited the colour pallete with some tonal adjustments. It matches some of the other artwork in my gallery a little better and people have told me they're liking my skull related artwork. Now here's another to add to the collection! Maybe one day I'll figure out how to match this stuff up with the all the various manga styles I like playing with also? Producing a consistent gallery or range of images is always going to be a challenge when you love so many different types of art.

A3 size prints are now available of this one to buy via the site's Shop. I decided to give the option to purchase this new version along with the original no-make-up version plus the marker version I'd create a while back. Do you have a preference?

[gallery type="circle" link="none" ids="4548,3540,4554"]

If you're interested, check of my Traditional Vs Digital: Frog Girl blog post to see some work in progress shots of this one.

New Product Updates in the Shop:

Many of the large / A3 prints in the Shop have now been amended to include Matt, Gloss and a Special Metallic paper finishes. Although the print company I just started using for these is currently closed due to the pandemic lock-down, so frog girl will remain as Gloss only for the time being. I'll get some photos of the new metallic prints in due course. For now, you'll have to take my word for it but they look really great and managed to put a smile on my face :) There's something really cool about an physical piece of art be it a print or original, which you just can't get from looking at a screen. Especially if it happens to be metallic and has light bouncing off it as you move it in your hands.

At the moment prices for most of the A3 prints are:

£11.99 for Matt: Satin smooth paper avoids reflections
£12.99 for Gloss: Deep colours with a sheen
£16.99 for Metallic: Special finish for spectacular effect when in the light

Postage here in the UK is: £3.40 per print, Europe: £5, USA and rest of the world is: £8.

For a limited time I'm running the promo code 10OFFPRINTS at the checkout stage. It allows 10% off when spending over £30 on art print orders.

Some anime inspired prints are listed in the site's shop including: Mokoto and friends from Ghost in the Shell, Tattooed Goku and Kitty anime girl along with other artwork creations by yours truly. Each print is individually signed and dated (with the year), and can add a name or sign the back rather than the front if you want to keep it tidy- just add a note in the order box and I'll do my best to accommodate each order :)
For now I'm keeping the prices at £11.99 (currently around $15.50 in US dollars) which I'm considering to be an introductory price, and they may rise to £14.99 in the future. These aren't mass produced or are big, bulk orders, so each time a sale comes in I need to manually pack the work and drive to the post office to get it shipped out and think £14.99 is a reasonable price for art and print collectors to pay who can't get to me at the occasional comic con I attend each year here in the UK.

If you'd like to purchase more than 1, I'm also running an offer: 3 prints for for £24.99. Just mention the names of the prints you'd like (currently available in the store) when you get to the order checkout stage and I'll have them sent together. This is pretty much a buy 2 get 1 free offer, saving £10.98 along with reduced shipping cost if buying individually.

And speaking of shipping and postage costs, it's £3 to send a single print in the UK and £8 to the USA for example. I don't make any profit on shipping. If anything, a small loss but I know how annoying shipping costs can be so want to keep this as low as I can.

Frequently Asked questions...

Sometimes it can get tiring re-writing the same answers to the same questions week after week despite answering on social media so often and the fact they they still come up all the time makes me suspect this post might go noticed also.

I don't want to appear ignorant, so will always courteously reply but I'm sure I'm not the only artist who's bored of answering things like "Can you draw me a picture of X?" and "How much do you charge for art?". I'll answer the questions with the same response I give to those who have asked in the past as well as comment (or perhaps moan is the right word? ha ha) on the question itself in italics.

How much do you charge?

I'm honoured to know you like my work enough to want to commission me. I will need to know exactly what you want created before I'm able to give a price. For example a pencil sketch of a head will take considerably less time and therefore cost less than illustrating an entire book or creating 6 months worth of video game assets. The Hire Me page on this site was created to answer this question and give customers an understanding of how to commission artwork from me.

Please appreciate this question gets handed to me at least once a week so can't help let out a sigh every time! Imagine asking a builder "how much do you charge?" to build a house. It could be inexpensive if you only want it for your kids to play in or dog to lay in, or it could cost tens of millions if it needs dozens bedrooms of and 20 bathrooms! Or what about walking into a restaurant and asking "how much do you charge?". There's going to be a big difference between a side salad and lobster dish, so surely most people would at least ask if they have a menu if not specifying, for example, "how much do you charge for a salad"?

I appreciate it might seem like a genuine query and perhaps wrong of me to expect the potential customer to consider an artist's services don't carry a single value e.g. £100. And, unlike a restaurant, a menu of prices is difficult to create when you're an artist like myself who posts/ advertises/ is able to create a wide range of different types of art. However it has become evident that the vast majority of potential customers asking little more than "how much do you charge?" aren't particularly serious about commissioning work to begin with and/or wouldn't be prepared to pay my prices anyway. The serious ones have already done the sensible thing of researching me on this site (perhaps arriving here via the link in my bio on social media sites) which can answer most preliminary questions before continuing to contact me. When clients write an introduction, a brief and specifics with politeness and etiquette I'll sit up and give the request the attention it deserves :)

What materials do you use?

Mostly Photoshop CC software with a Wacom Cintiq 27QHD graphics tablet. I'll occasionally use pencil, ink and markers for traditional work.

1. I've likely already posted #photoshop and #cintiq in the description on social media art posts, yet people still ask on these posts what I use. I do wish people would pay more attention.
2. I think a lot of people are looking for expert insider information with this one to help give them the edge, but does it really matter what I use? You can achieve similar results to most things I create with dozens of different software or traditional media, so much of the time it comes down to personal preference and my methods may not suit other people. It's strange that most other artists also list this as a most frequently asked question when there are so many other important or interesting questions that could be asked.
3. I've written art tutorial books which discuss tools of the trade in far more depth than I can cover in a reply online, so better just to buy those- they're reasonably priced and not going to break the bank.

Can you draw me a picture for free?

Sorry. I'm too busy with work and commissions.

There's a few reasons why I wont do this:

1. I feel it's disrespectful to ask an artist or any professional to work for free. It's like walking into a hairdressers and asking for a free haircut. 
2. Like most creatives, I have so many ideas for things I'd like to create that I don't have time or want to devote mental energy to focusing on someone else's project (unless compensated).  I especially wouldn't have time if I'm spending vast amounts of my life drawing pictures for anyone who asks.
3. Giving away freebies would be unfair to customers who have happily paid me to have artwork created for them in the past or will do in the future.

Does anyone ever actually say yes to this request? I would imagine every artist gets asked this question all the time and I'm sure we all face-palm every time.

How long have you been drawing?

I'm in my mid thirties so quite a long time. Read my Backstory for more info.

Can you give me some art tips?

I'd rather aspiring artists buy and read my How to Draw Manga books (in this site's Shop or via Amazon) which gives hundreds of tips. If you've read my books cover to back I guarantee you'll learn something new and anything needs more clarifying, let me know and I'm happy to help as much as I can.

I know everyone's looking for a free education, but sometimes putting your hand in your pocket and investing just a small amount in a tutorial book can be such a time saver. I also think if you've paid for information, you're more likely to take on board what's being said plus I'd feel happier to see people using what I teach in the books than me handing them some general advice on social media which wont stick or be sufficient to make people want to sit down, try a new technique and feel inspired to create.

Can you tell me how to become a pro artist?

I don't have a good answer to this one. Every artist will need to find their own way to success. I'm not deliberately trying to be vague, but it would be impossible for anyone to replicate what I did to established myself. Why? The internet was still in it's infancy when I started out. Opportunities to promote yourself online were quite different than they are today. Plus luck had a lot to do with it. For now I'd advise just working hard on improving your portfolio and skills, start small and work your way up. So far as Social Media goes, I will say, unless you're work is phenomenal, simply creating a Facbook page or other social media account and posting up art once a week isn't going to be enough to secure any work on it's own. You'll need to devote a lot of time and energy to marketing yourself and making others aware that you and your awesome, unique art exists. That might involve interacting with other people's content, liking, following, sharing and being a good online-citizen in hope of reciprocation, or finding a use for your services within communities you're involved with, both on and offline.

POD = Print on demand. A service that prints art and designs on products on an individual basis rather than batch printing in greater quantities.

Check out my 'Art theft and stealing images online' post if you've not done so already. I'm trying to make people aware of the fact that all of the artwork floating around on the web is property of the person who created it unless a license or rights transfer has taken place. Unless this is the case or permission has been given by the owner, such work should not be used for monetary gain by third parties. 

However it does get used and I suspect more art is profited from illegally than legally and that's not something to be ignored! The internet as it stands is never going to be stopped. Perhaps in decades to come a block-chain style attachment to all digital content including images will come in to place whereby digital data can be traced to it's origins while leaving behind records of every time that data has changed hands, been bought/sold and so on? Such a system would at least prove ownership in disputes. And personally I don't have a problem with people printing off an image for their bedroom wall, using it in an online avatar or generally small-time, non-profit, personal or private use.

It's directly profiting from another person's efforts which I find so repulsive. It's something that these unscrupulous individuals or companies should not be allowed to get away with. Artists can take steps to help safeguard themselves by being aware of the issue and making sure to reduce the resolution of their files online or watermarking. The art they display might not look as pretty but it's an option.

Unfortunately I also know some artists who have a much more relaxed attitude this, and allow the occasional small-scale rip-off to take place, passing it off as an inevitable reality of sharing content on the internet. A top-tier professional, with an endless supply of high-paying assignments or commissions may be able to get away with looking the other way, or not feel triggered into doing anything about art theft, but the art game is tough and the last thing artists should want is to compete against their own stolen artwork and living in a world where this kind of thing is allowed to happen.

To quote Snazzygaz - a designer on DesignbyHumans (an online POD t-shirt store.):

"I’m not exaggerating when I say I believe almost every single listing on DBH and Redbubble has been scraped by what I believe to be an automated chinese operation and being applied to products there for sale on Aliexpress and the like and as a consequence listed against official listings on Amazon, as well as Spreadshirt and potentially more PODs.

These people are not only stealing straight from the artists but also the legitimate PODs like DBH by offering the “same” product much cheaper and with inferior quality on what looks to the average person like an official outlet via Amazon and the like, they’re taking money out of your hands by DIRECT sale and pushing inferior quality work which severely dampens the average public opinion about what the company offers.This is like the most criminal shit I’ve seen relating to copyright theft and counterfeiting and it’s absolutely insane."

There's a few of us that are aware of this issue, but unfortunately not enough and I feel both artists and authorized retailers of their art and designs do not take this issue at all seriously enough.

I contacted Society6 to see if there was anything to be done about my stolen artwork being used by online retailers-

"Hi there, I've found my artwork which I had submitted to Society6 having been taken without permission and sold by Chinese retailers via Aliexpress.com. Would you be able to assist in getting these products removed from Aliexpress?

Artwork in question: [Link to Artwork]

Instances of it being used without permission by sellers outside of Society6:
[https://www.aliexpress.com/item/Dragon-Ball-Tattoo-children-s-T-Shirt-Pure-Cotton-Short-Sleeve-O-Neck-Tshirt-Tees-Boys/32797095017.html]
[https://www.aliexpress.com/item/T-Shirts-Free-Shipping-Saiyan-Dragon-Ball-Tattoo-Men-s-Organnic-Cotton-Shorts-T-Shirt-2017/32816945296.html]
[https://www.aliexpress.com/item/Dragon-Ball-Tattoo-T-Shirt-XXXL-Short-Sleeve-Custom-Men-s-Clothes-Fashion-Street-Wear-Cotton/32815144101.html]

It's also been stolen by Hoodietime: [https://hoodietime.com/collections/dragon-ball-z-3d-hoodies/products/dragon-ball-super-z-super-saiyan-blue-tattoo-goku-hoodie-pullover-3d-hoodie].

I have contacted Hoodie time asking to remove it and still awaiting response.
I have submitted a report on each of the Aliexpress items, but was told there is not enough evidence that I created the work. I hoped that S6 would be taken more seriously than a single artist like myself.

Regards

Ben"

Society6's reply:

"Hi Ben, Thank you for contacting Society6 Support. Unfortunately, Society6 has no legal standing in this matter. So we are unable to contact the websites in question.

As the copyright owner, it is your responsibility to contact the infringing party. We are unable to provide legal advice and recommend you seek counsel if this matter persists.

We are sorry we are unable to help any further. Thank you for your continued support.

Sincerely,
S6 Legal Team"

I didn't expect help with this, but thought it was worth a shot and would at least make S6 aware of yet another instance that this practice is still taking place. The trouble with S6 for example is that they require high-resolution files for their products and don't protect the artwork used on these items (as of 2017). The art uploaded by artists and designers to POD sites should be automatically scaled down and watermarked making it harder to steal and make use of while keeping the original submitted clean, larger images stored offline and completely inaccessible to scrapers (people or systems which extract content from the net to then make use of). If POD sites aren't doing this then they should have a responsibility to help resolves these cases.

If I effectively licence a design to S6 and the design is stolen from S6, I would argue that theft was due to negligence on their part. And after-all, if for example 1000 S6 or DBH designs get scraped and added to shirts and sold elsewhere, S6 and DBH lose out too. More so, since they often take a larger cut then the designers.

I would guess that most (more than half, but possibly 90%+) products that display art and designs of which are sold on the internet (as well as comic conventions) are counterfeit, illegally unlicensed, infringing copyright or stolen from artists without permission.

The state of affairs regarding stolen artwork on the internet is ridiculous. An epidemic one person on their own, or even thousands together could never hope to even reduce by a tiny amount. To say this upsets me and to attempt to make people aware of what's going on here seems like a wasted effort while the sounds of a thousand virtual cash registers ring from the profits of stolen art every second of the day!

I don't even look for it, but I see it all around me. I often recognize my favourite artist's work being used on questionable products by relatively unknown online marketplace retailers and know a lot of the fan art and concept art I see isn't being licensed to certain low-grade knock-off merchandisers. Instead it's simply been saved off of the internet and slapped on top of a product...

And then it happened to me. I did a reverse image search on one of my works to find it for sale by three different Chinese retailers on Aliexpress and two other separate T-shirt and apparel stores! I'm attempting to get these works taken off, but it's not always easy. Stores often ignore or don't seem to take these kind of complaints seriously~ so long as they're making money and aren't getting an official 'cease and desist' letter through the post, they'll carry on profiting from a stolen work, while the original artist gets a zero percent share of the income it generates.

To help combat this in the future I've spent a few hours lowering the resolution of each image in my portfolio on this site. They should still look fine, but originally I was hoping to future-proof by posting larger sized images as screen resolutions continue to get bigger and that's something I won't do anymore. I've also applied watermarks to the bottom corners of selected works. The only trouble is, I can't stop people stealing 'without watermark' images I've already supplied added to my online 'print on demand' stores such as Society6 and DesignbyHumans :(

I appreciate that most buyers wont even consider there could be an issue with the items a shop has to sell, but I just ask that before you buy a print, t-shirt, mug, key-chain, etc, please do you best to find out if it's legit and make sure you're not lining the pockets of a thief. Buy from original creators or verify the products being sold are official and licensed. In the world of anime, comic and gaming merch it doesn't take too much practice to spot a fake from higher quality original.

I'll be attending along with 100s of other artists at what looks to be the UK's biggest comic convention yet. I've got a 'comic village' table from Friday 28th of May until Sunday 29th, so anyone who'd like to drop by and say hello, buy a signed print or book is more than welcome. We can discuss potential commissions- this is something I'm happy to do after the con, as I like to put in more time, effort and a better level of finish than is achievable while I'm there throughout the day.

This will be the 12th UK Con attended so far. MCMs are difficult to get secure a table. Too many artists and not enough capacity I suppose, so while I'd like to also attend future MCMs at London, for example in October later this year, it's likely I'll be unable to get my booking sent off in time. I usually book within 5-60 minutes of the booking form going live, but even then there's no guarantee of getting a reservation secured, so we'll have to wait to see what happens.

My old site Organic Metal- moved it to a new server today and half of it needed updating as the code was so out of date...

It is nearly 15 years young now, with the latest web design being around 10 years old. I still like it, but the internet has changed- people want relevant content and quicker. Most people aren't looking to read through 100s of pages of content on a single person. Especially now that nearly everyone who draws, paints and designs has some kinda web presence, be it on their own personalized sites, or through social media platforms.

I'm still planning to keep it up and running in the background for now as a testament to the 100s of hours and many months I'd spent creating then tinkering with it :)