The 'Choosing what to create' dilemma

You want to make something. You sit there in front of an empty canvas, a blank sheet of paper, or digital file. What do you put on it?

There's an infinite amount of potential colour or line combinations you could create. And even if you have something in mind, like a drawing of your pet, there's endless styles, perspectives, and ways of taking on the task. Making the perfect choice and taking the most correct path is impossible. There is no correct path.

It seems like you have three choices:

1. Wait patiently for your internal muse to inspire you.
2. Start doing something immediately and hope for the best.
3. Get overwhelmed at your limitless ideas and possible directions to go in, subsequently having a complete meltdown.

I tend to do a combination of all three! Although I wouldn't consider them much of a choice. Sometimes it just depends where you're starting from. For example, if you're in the habit of focusing and creating on a daily basis, starting on the next thing isn't going to be as taxing compared to when you've had a long break away from it. Getting back into the habit to begin with is often half the battle. Knowing the general direction you want to head in also helps.

But what happens when the muse has left you, the goal is unclear, and overwhelm is kicking in?

Right now, I'm at a point where I don't know what to do for the best. Both so far as knowing what type of art to create, and also what steps to take in order to survive financially.

I'm supposed to be a professional, yet I'm stuck

Over the years, I've created thousands of artworks, graphics, and illustrations. Identifying as an artist is a huge part of who I am. Therefore, shouldn't it be easy to know what to do next?

This year I've begun feeling like "I'm done." Or that "I just don't know what else to do."

When it comes to ability, there's always room for improvement. I'm nowhere near the level of skill or talent I'd wish for. No artist ever is. But I feel like I've somewhat plateaued. Reached my limit. Peaked. Or perhaps gone as far as I am willing?

When I was a kid, I used to love 80s and 90s video and game box art like the ones above. I'd often draw my own sci-fi and fantasy characters based on this kind of stuff. It was great! Even though I was a million miles away, skill-wise, it didn't matter. I used to wonder, "Maybe one day I'll be pro and good enough to create box art for games like this?"

I'm sure creating art for relatively unknown B-movies and obscure games back then wasn't a glamorous job or particularly lucrative. No doubt I would have been better off training to become a doctor or something. I didn't know. I didn't care. If I could just create artwork on the same level, I would have achieved my life's dream!

Fast forward to 2024, and I'm now at a point in my life where I look at these and think, "I could actually do that!" Although the first cover in particular (Mirai Ninja) is still pretty badass!

Granted, the bar for this genre of art has risen massively over recent decades. I often see a million other pros out there producing next-level, mind-blowing images. But the goal was never to be the greatest of all time. I just wanted to feel like my artwork was on par with the box art I used to admire all those years ago. Now I do. See examples below. Considering where I started, the personal obstacles I've had to overcome, and my lack of genuine talent, I'm seriously proud of what I've managed to achieve.

I've reached the goal. More or less. Although imposter syndrome kicks in often and I start to doubt myself. Am I actually any good? Was it all just luck? I still don't really know what I'm doing!

So why am I concerned, frustrated, confused, and lacking direction? It must be because I've finally reached a huge milestone in my life, and yet at the same time, surviving as an artist got harder!

Let me explain my current situation

There are a million different art styles I've fallen in love with over the years, but for the most part I ended up going down the comic and anime route. Particularly, recent years were spent concentrating on anime fan art to sell as prints at comic conventions and online. It took a few attempts to get right, but eventually people started buying my work. It was awesome. I'd gone from producing How-To-Draw Manga books, which required hundreds of drawings, thousands of lines of text and several months of my time, to making single art prints, which sold at a similar price point to a book. And despite young talent rising all the time, I could still compete as a now 'old-skool' artist in his 40s.

Then it went bad. Even though my skills and product range are better than ever, selling art has become much, much harder. Due to increased competition, the rise of AI, and soaring living costs, I've seen my sales decrease by 70% in recent years. Paying bills and making a modest living solely from art has become difficult, to say the least!

I could continue to push out a new fan art piece every so often, but there's no way adding more of the same would get sales back up by 70% or beyond. Even if I were to double my output.

How should an artist spend their time?

To reiterate the title of this post, what the hell are artists supposed to do? What is the best way to invest our time? What should we be creating? How much time should we devote to the different aspects of our business, i.e. making, sourcing materials, promotion, and so on?

We live in an age where the answers to these questions are never far away. Ask Google or Youtube "how to be a professional artist" or "how to run an art business," and you'll find plenty of advice. But will that advice help YOU? The trouble with advice is that it's either middle-of-the-road general statements that anyone with an average IQ could have worked out for themselves, or it's specific to the advice giver's very particular situation.

What I personally want to know is, where do I, Ben Krefta, go from here? Given the fact I've done a load of stuff and lived on this earth for over four decades, what should my next move be?

I tried some things

They said to create a website. So, I invested several months learning graphic design and how to code and made a site. I then worked as a web designer for a number of years before making myself a new one.

They said get on social media, so I got on Facebook, Instagram, Twitter/X, Pinterest, Tumblr, Deviant Art, Art Station, Cara, Youtube, and TikTok. Missed SnapChat, but that's fine with me! When a following didn't present itself, they said to post consistently and engage with your followers. So I did, for years. I posted thousands of times and responded to thousands of posts and comments.

They said sell your products online. So I created Etsy stores, Amazon stores, an eBay shop, and a WooCommerce store on my own website. I also added several thousand products to print-on-demand sites like Zazzle, Society6, Displate, and Spreadshirt. (Check out my DesignbyHumans article for more about this.)

They said get offline and exhibit at comic conventions. By the end of this year, I would have attended 42 of them.

Despite doing what was expected of me, there was never a time where I felt successful. Where I had the opportunity to spend my work time doing the jobs I wanted, or earning enough money to keep a roof over my head and pay the bills. The inevitable consequence of that is to feel cheated, like a failure, that something went wrong. Maybe I was too dumb to notice my shortcomings? Maybe the world is against me!

I may not feel successful as a person overall, but I appreciate the fact I've had successes with the endeavours listed above. Without my first website, I would have never landed my first, albeit low-paying book project. Without setting up the stores, I wouldn't have sold over 5000 art prints or print-on-demand products. Increasing my follower count to 50K across my various socials probably even helped validate my application to comic cons and events.

What next

I am still learning what the hell I'm supposed to do. Although at this point in my career, I'd hope to continue pursuing selling my art in some capacity, as opposed to taking on work for hire.

Right now, this means needing to sell hundreds of prints every month in order to pay the bills. Yet anime fan art, at least in the style or to the standard I've been producing, no longer sells. Continuing to do the things I've been doing up until now simply isn't working...

I ask myself, "Why create another fan art to sell, if virtually no one cares? Why invest work hours into maintaining a website or social media presence if it can't generate a living?" Sure, there's nothing wrong with making art or posting online as a hobby, but this isn't a hobby for me. My hobbies are rock climbing and video games. Art is one of the only skills I have, so I'm desperate to find a way to make the most of it and provide value to the world.

I'm trying to work out if the things I've attempted just need tweaking and improving, or if a new direction is necessary.

It seems clear that the content (the images I'm producing) or products (e.g. prints and t-shirts) I'm offering aren't quite hitting the mark. People still buy my artwork at events, or online, and I'm fairly certain there are future customers out there who'd love to get their hands on the things I'm producing. If only I could get their eyeballs on my art. Although, for the most part, the product range and certainly the content needs a fairly drastic change.

As for the promotional side of things, I'll need to try a new approach also. Social media posting, blogging, vlogging, or running ads like I have been isn't effective when it comes to selling. The competition is relentlessly grabbing attention with click bait, catchy hooks, psychological manipulation, or finding new ways to exploit a platform's algorithm. Meanwhile, half my posts are just me showing a thing I did! I'm coming to terms with the fact that a pretty illustration or artwork is just an AI image prompt away. And so, now you need to combine the presentation of artwork with entertainment, education, or human connection.

This might all sound obvious, but I grew up believing in the "Build it and they will come" philosophy. I thought if I could just draw 'Rotox' (see above), I'd be set for life! Perhaps if you or the thing you do is phenomenal, that philosophy still holds true. For the rest of us, it seems we need to work a little harder. And smarter. I've arrived a little late to the party, and there's a lot of catching up to do.

From here, I'll start figuring out how much time to devote to creating new projects and products and then learn how best to promote them. I'll update in future posts, so stay tuned.

Artist says goodbye to digital art

To be honest, when I first began my artistic journey, I was scared of traditional media. As a kid, I'd grown up using pencils and paper, but the thought of adding colour with ink or paint terrified me. What if I made a mistake? Unlike my go-to Photoshop App, there's no Undo button!

Strangely enough, the cure to my fears was to learn how to tattoo. I spent over a decade tattooing on a part-time basis. I then realised once you've tattooed another human, or in my case hundreds, making mistakes on paper becomes a trivial concern. 

While I have no plans to give up digital art, I'm pleased to be able to add traditional media options to my artistic skill set.

Art sold, and new art for sale

I first began taking private art commissions over 20 years ago. The most common request was to draw people's family members or pets in anime style. After a while, it felt like I strayed away from working on the kinds of images that made me want to pursue art in the first place. I then began putting out artwork I had a genuine interest in. Anime, game, tattoo or comic book related. Be it original character creations or fan art.

It worked! Everything I've put out as art prints has gone on to sell at least once. And hundreds of times in some cases.

Admittedly, some of my art didn't hit the mark. To this day, there's certain artworks I've created which I love, yet they don't get the appreciation that other pieces in my store do. As an artist it can be hard to know what will resonate with your audience. But I still believe that, working on what I want seems to be the best way to ensure my enthusiasm and achieving the best results I can.

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It paid off recently when a buyer here in the UK bought the marker-coloured artwork above. Many thanks. She's Akio - a skilled female space pilot, who had dedicated her life to protecting humanity from any threats that might endanger it. Her final mission was to take on an invading alien race, which had been slowly but surely making its way towards Earth, leaving destruction in its wake. 

It seemed wise to add several other new pieces to my online store. These included:

Nyx

Once a child from the darkest depths of a sprawling, dystopian city, she was moulded into a lethal weapon by a shadowy organization that exploited orphans. Now a rogue operative, she navigates the underbelly of a corrupt, high-tech world, using her skills to dismantle the power structures that created her, leaving a legacy written in blood and shadows…

I wanted to go full-colour with this one. Neon pink light and neon green accents give it vibrance.  An anime character who's fun, confident and a little devious, stood against the death and destruction of her past.

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Skull Astronaut

In the vast expanse of space, an astronaut’s final journey met an untimely end, the body drifting endlessly among the stars…

This one is more stark and monochrome, although the skull has a warm grey tint. I went on the make a more affordable art print version which has a more ominous red tint. I'd polled around 50 people which version they liked better and the results were split down the middle between this version and the red visor alternative. Although I will only ever be selling this monochrome version as a one-off original.

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Blood Fingers

In the depths of a dystopian future, where humanity teeters on the edge of extinction, there exists the myth of the Cyborg Reaper…

Monochrome, but with a hint of red. An girl with a dark past. Why robotic hands? Why the blood? I like these suggested narrative hints of her past.

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Neon Orange Hikari

In the sprawling neon-lit underbelly of the cyberpunk metropolis, Hikari carves out her existence as a skilled mechanic and scavenger. Clad in armour that melds practicality with rugged style, she bears the weight of survival on her shoulders. Literally! Her neon orange-red eyes, burn with intensity hinting at her deep-seated resilience and fierce determination...

Warm and cool grey used on the character with a neon orange backdrop accent. While I love full-colour, vibrant art, I feel keeping the pallet super limited i.e. black white and grey + 1 accent colour looks awesome. It's also for sale, but would love to hang on to this one and will be sad to see it go. 

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Where to buy?

These new pieces all aim to blend subtle storytelling with vibrant or high contrasting tones, each piece reflecting a unique narrative or emotion. Crafted for fellow anime, game and sci-fi fans, using high-quality ink and materials to ensure vibrant, lasting colour.

If you would like to own one, they can be purchased directly via this website's store while available. All artwork is sent securely and insured with trackable shipping. The art is/will be signed in the bottom corner.

I always think, owning original artwork isn't just about decorating your space; it's about connecting with the artist's vision and bringing a piece of their creativity into your own life. Having met hundreds of other artists from various walks of life, I appreciate not everyone will resonate with my style or aesthetic taste. Although I also know there will be a small selection of people who view my art and will say, "that's awesome!" - this artwork is created for them.

Your support means the world to me and helps fuel my creative journey.

Another Housekeeping post

Can I tell you a secret? There's artwork in my portfolio from 20 years ago. Characters I'd drawn in 2004!

My gallery deserved another tidy. I still like a lot of my older artwork, despite the fact that it might not quite represent my current capabilities. So, should I remove older artworks to make room for something new? Or re-work older images in an attempt to level them up a notch? I began making a few minor improvements to an older character art. An hour later, I realised it would probably be better to simply redraw it from scratch. And in that case, I might as well just start something entirely new instead!

Originally, I'd considered removing a dozen images from the site, but in the end, I just reworked the Orange Masked Girl below, adding extra splatter effects to make it a little more interesting. It's more full-on Chicano graffiti style now. This was originally one of six masked girls I created 10 years ago, in 2016. Time flies.

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Frieren

I also uploaded a new artwork I'd created of Frieren. 

Frieren is an immortal elf from the anime / manga series "Frieren: Beyond Journey's End." A Dungeons and Dragons style JRPG tale. She travels through various lands, accompanied by her companions, in search of bettering her magical abilities, such as casting spells that turn the ground into a field of flowers. Through her encounters with others and the challenges she faces, Frieren's character explores themes of resilience, companionship, and the passage of time. Her journey serves as a reflection on the nature of immortality and the complexities of existence.

Frieren Step by Step

Here's a stage-by-stage process of how she came together. Sketch - > Cleaned, Ink lines - > Flat Tones and Shadow - Rendering and Background. 

The final stage was to adjust colours and swap out the background for something a little more harmonious.

Lastly, a couple of close up shots...

The Frieren anime series shot up to the number 1 spot in the all-time best ever anime charts. It was good. Good enough for me to rate it a solid 7 out of 10, and to create fan art too. Although it's not quite able to compete with other anime I'd seen recently such as Dr Stone, Made in Abyss and Heavenly Delusion. I'm now feeling the need to create something less pretty and a little more bad-ass! Do you have any favourite characters from anime, games or films? An idea which might look cool? If you have any suggestions, let me know :)

Life of an artist in 2024

It's been a while since I regularly sat down with the intention to create new artwork. Strange, considering the fact that I present myself as a professional artist. Although being a modern day commercial artist means not only creating art, but also doing all the jobs surrounding the sale of the art. This includes: initial market research to help decide what might be popular with customers; promoting art via social media and other channels; creating sales pages online for each product; attending shows and events to connect with customers back in the real world; or packing, posting, and resolving issues with online orders.

Basically the business of selling art takes up so much time that creating art becomes secondary. This doesn't seem right. People don't become artists because they like selling and performing admin jobs. Most artists create art because they have ideas they want to express or to share their own aesthetic sense with the world.

Who values the artist?

The trouble is, the world doesn't properly acknowledge and reward creative types. When a best selling book is written, the publisher earns more than the author. When a chart-topping song is released, the record label takes the lion share. When art is sold in a gallery, typically the gallery takes a 50% commission, yet the artist pays for the materials used to make the piece. When a collaboration between talented writers, musicians, and artists creates a box-office smash movie, it's the producers and studios that cash in. Am I wrong in thinking people with money make money by exploiting others' creativity? Do movie studio shareholders care where the money comes from? Or about the comparatively starving artists paid an insignificant sum to generate them a huge pay day? Does anyone care?

It's true that there are creatives who made big bucks. Michael Jackson, Pablo Picasso, and Agatha Christie are listed as all-time best sellers in their respective fields. Each generating hundreds of millions of dollars. And many creatives alive today are comfortably living off of their artistic endeavours. Although I'm not sure people realise that for every success story, there are thousands who tried and failed through no fault of their own. I've personally met hundreds of them.

Why am I mentioning this? Because I hate injustice. Why become an artist and spend years devoting one's life to a creative pursuit, perhaps sacrificing luxuries or even basic needs? It would make far more financial sense to pursue a job requiring far less skill and time investment. Of course, if you're creatively inclined, money isn't the goal. But if artists weren't undervalued and could at least pay the bills, that would be great. And in my case, I'd love to be able to afford paying a team to run the admin side of my creative enterprise, allowing me time to do the job I signed up for. Perhaps I'll get there eventually?

I don't want to sound bitter. Instead, I hope to raise awareness about the plight of the many skilled artist friends I have who bring beautiful creations into the world yet aren't adequately compensated. Also, I'm a realist who thinks it's useful to make a counterpoint to the typical go-getter 'you can do it' advice other successful artists will espouse. Sure, that's what people want to hear. It's optimistic and inspiring, but naive. Making a living from one's artistic endeavours is tough, and for some, it will be an impossibility. Let's not pretend otherwise. 

With that said, I am an artist, so I need to create things. I have 🙂

Three things I've been working on:

For the most part, I've been thinking about anime fan art. I'll be attending a few upcoming comic conventions and wanted to offer up some relevant character art. I thought it would be cool to show a few progress shots, going from the mid-way point to the final, finished article.

Here's Senku from 'Dr Stone'. It's one of the greatest shonen manga / anime series ever made. Also it was originally drawn by artist Boichi, who's got perhaps the most bad-ass style in all of manga. My typical workflow starts with sketch, which I then ink to replace the sketchy drawing with smooth, neat outlines. These are filled with flat colours. Then I indicate where the shading will go with a darker tone, which gives it an animation cel look. I could leave it there but I always want to add smooth rendering to really make things pop!

Here's Gon and Killua from 'Hunter x Hunter'. As with Dr Stone, Hunter Hunter is top-tier shonen anime/manga. And I'm not the only fan- did you know the original author of Hunter x Hunter Yoshihiro Togashi gained over a million followers on X the day he opened an account! Often the term "fan art" is simply used to refer to art created by other artists of existing characters. The "fan" part isn't always true of some artists, but I truly am a huge HxH fan, so was happy to pay tribute to such a masterfully created story.

Nami from probably the most popular anime series to date, One piece. After having watched 1100 episodes (yes, a crazy amount), I thought it was about time I created another One Piece artwork after Zoro. I tried to incorporate Eiichiro Oda's style, and at the mid way point I was concerned with it. Maybe it just needed more purple (my favourite colour)? 😁 I continued refining the shading regardless and am now happy with it.

When I was a kid I loved air brush art. Maybe it was something to do with being an 80s baby? All the book covers and video game covers I loved back in the day had that smooth blended 80s airbrush look. When I found out you could recreate it using Photoshop back in the late 90s, it became my go-to art style of choice. Even when I experiment with different line styles, or face styles, I think the smooth, gradients and blends at the rendering stage help tie my digital portfolio together.

What is Berserk?

Berserk, crafted by the late Kentaro Miura, is a masterpiece manga that plunges readers into a nightmarish medieval-inspired world. At its heart is Guts, the "Black Swordsman," a lone mercenary marked by trauma and tragedy. Miura's storytelling delves into the complexities of human emotion, portraying guts as a deeply scarred individual navigating a brutal and fantastical realm filled with supernatural horrors and human malice.

Guts’ journey, from his mercenary days in the Band of the Hawk to the traumatic Eclipse event, unfolds against the backdrop of a world teetering on the edge of despair. Miura weaves a narrative that transcends typical fantasy boundaries, exploring themes of destiny, friendship, and the pursuit of identity. Guts’ relationships with characters like Griffith and Casca add layers of nuance to the story, revealing the fragility of human connections amidst overwhelming adversity.

Berserk's world is a character in itself—a grotesque and captivating backdrop mirroring the psychological and physical struggles of its inhabitants. From towering apostles to the ethereal realm of the God Hand.

Berserk's success lies not only in its evocative art but also in Miura's ability to elevate manga storytelling. The series is a visceral journey through the darkest aspects of the human soul, challenging readers to confront the brutality of existence and the indomitable will to persist in the face of insurmountable odds.

It's more than a manga; it is a literary and artistic masterpiece. A legacy which endures through Guts’ epic saga.

Ben Krefta is on a journey to becoming an artist worthy of creating a Berserk fan art tribute

Berserk left a lasting impact on Ben, inspiring his creative journey and leading him to eventually create this artwork. His artistic growth mirrors Guts' relentless spirit, a character known for his resilience in the face of tough challenges.

Decades ago, when Ben first got into the dark world of Berserk, he was hooked on Kentaro Miura's storytelling. But back then, Ben admits he wasn't skilled enough to capture the depth of Guts' character. In fact he could barely draw at all! Despite many frustrations, his determination to continually improve, led to years of practice and honing his skills. Deciding to document his progress, Ben created these progress images and time-lapse video below showcasing the stages of shading and rendering. This wasn't just about the final artwork; it was a nod to the countless hours spent perfecting his craft, a visual journey paralleling Guts' struggles in the pages of Berserk.

[caption id="attachment_7089" align="aligncenter" width="714"] Initial Line Art[/caption]

[caption id="attachment_7088" align="aligncenter" width="714"] Planning Colours[/caption]

[caption id="attachment_7090" align="aligncenter" width="714"] Main Shading and Rendering Complete[/caption]

[caption id="attachment_7091" align="aligncenter" width="714"] A few final notes before completion[/caption]

The Video

The time-lapse video below reveals the evolution from an initial sketch fully rendered finished art. Ben uses Photoshop with his trusty Wacom graphics tablet to add colour, depth and texture to Guts' worn appearance. Each shading layer is a deliberate choice, using his signature comic book airbrush style to add contrast and vibrance into the artwork. The video captures the gradual refinement of details and subtle nuances breathing life into the two-dimensional drawing. It's not just a showcase of technique; it's a visual narrative echoing the arduous journey of artist and character.

Ben hopes that sharing the creative process, the struggles, and triumphs of Ben's artistic journey will inspire others, in the same way Guts and Berserk did to him. The final stages of rendering mark a personal triumph. The last brushstroke isn't just about completing an artwork; it's overcoming self-doubt and creative hurdles.

I'm doing another tidy-up of my gallery

It's never an easy task deciding which artworks stay and which ones leave the gallery. There's usually at least one thing I still like about every image I've created.

When I was younger, I guess it's fair to say I had a small degree of aptitude when it came to art creation, but I've never been a naturally gifted genius. Creating each piece meant relying on a lot of grit, determination and trial and error over time to get artwork to a level where I was happy with the result. And therefore, removing any image from the gallery, effectively letting it die, always feels like a difficult job.

But with each passing year, my art gets a tiny bit better. I can see minor inconsistencies or errors with early work which bug me. And I ask myself, why am I presenting this as a representation of my capabilities?

Bye Bye Witch

Firstly- I created this anime witch art in September 2003 - 20 years ago! I'm amazed it stood the test of time, while many other artworks of that era had since been removed from my galleries. The face could use some tweaking and the background needs some work. There's a few other bits I'd alter to bring it up a notch. Having said that, I still like 85% of it. I'm going to keep it available for sale as a print, at least for now.

Goodbye to Cigar Girl

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Cigar Girl - a Chicano / tattoo themed character I made up in 2009. 14 years ago. At the time I wanted to become a tattoo artist. As an exercise, I'd check portfolios from local tattoo shops and try to re-create their tattoos while attempting to improve them [see photo]. In the end, I went to the shop this tattoo came from, showed them my portfolio and and asked for an apprenticeship. They liked my work, but didn't give me an apprenticeship. I ended up teaching myself to tattoo. A job I held part-time for around 12 years.

See ya Skull and Snake

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Skull and Snake – Again, this was a case of taking someone else’s art and attempting to improve it. The amazing thing about this one was the fact the original was created and drawn by an A-Level Art teacher [see egg-snake image]. Over the decades I’ve also attempted to land a job an an Art Tutor in a school or Lecturer at an art university. Other than a few short spells of 1-1 teaching and a one-off 2 hour Uni lecture whilst freelancing, I never managed to land a full or even part-time position. To be honest, I never understood how egg-snake man made it and I couldn't? For now I will have to impart my teachings through my How to Draw Manga book. This Skull and Snake artwork will, for the time being, stay available to buy as a print.

Goodbye to: Neon Pink Streak Portrait and Sci-Fi Sunset

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Neon Steak Portrait  - It was an experiment, using some digital textured media brushes. Normally my work is all smooth and airbrushed, so wanted to try out creating something more raw, textured and graffiti-like. It was quick to produce compared to typical art I make. It's a bit sketchy and think it shows. It was fun trying out a different style. Buy the A3 Print here.

Sci-Fi Sunset - Similarly, using textured brushes, I wanted to create something a little more painterly than my usual smooth, rendered blends. I like the colour scheme, so perhaps I can use the orange and purple again some day in a different, new and more polished artwork? Buy the A3 Print here.

Hello to: Geisha, War Memorial, Junko, DnD Girl, Zoro and Guts

I'm replacing the above artwork with 4 new pieces created within the last 12 months. I'd like to, at some point, present a closer look at each of these with their own blog post. For now, they've been uploaded into the gallery as stand-alone images. That now makes 45 portfolio pieces. Let me know what you think of these.

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Injustice!

You've spent days creating some awesome artwork and shared it with the world - as all beautiful art should be. Later you find it's been stolen! Used on a site or product without your permission. This is not right, fair or legal. It shouldn't be that some unscrupulous seller can just come along, harvest the fruits of your labour and convert it into their own personal revenue stream.

In this article I'll discuss the topic of art theft and what you can do to minimize the chance of falling victim to it.

Not a new phenomena

The topic of online image theft has been on my radar since the late 90s. I've since become an expert on the matter.

In my late teens, I created my first art portfolio website back in the early days of the web. The sole purpose was to share what I'd been working on with like-minded people. Having my own website was great. It started as a hobby project and went on to generate many fantastic opportunities. It allowed me to become a professional, paid artist which, would have otherwise remained a pipe dream.

I recommend everyone has their own site!

Although it was and will always be true that where there are creative people offering quality content, there will also always be poachers looking to take advantage of the fact.

The internet was a much smaller place 20+ years ago, which meant fewer 'web surfers' and smaller potential audiences. This fact didn't stop a handful of image thieves from discovering my art. Looking back, my early work wasn't particularly amazing, but good enough to inspire a few fans. And wherever there are fans, they will unfortunately be thieves.

I remember several occasions between the late 90s and early 2000s whereby I'd spot wannabe artists who'd taken a few pieces of my work and were passing it off as their own. Sometimes it would be a straight-up Copy + Paste from my gallery to theirs. Other times they might colourise the image or add some small detail to it in order to make them feel as though they were its author.

I remember at the time being furious to find someone out there was taking credit for the art I'd created. I'd email them; complaining, either asking them to credit me or take it down. Most of the time they'd just take it down. The shame of being found out was normally enough to make these people comply.

What do these people have to gain?

There are 3 different types of art thief- some amateur artists copy your work, others who take the art and pretend it's their own, and criminal thieves or infringe on your copyright to turn a profit.

Tracer/ Copier Art Thieves:

Years ago, the main concern from artists would be having their art copied or traced by another amateur and simply not giving credit. This still happens, but these days it typically doesn't worry me. A lot of the time it's just kids online wanting to emulate art for fun and aren't necessarily looking to trick anyone or profit from the endeavour.

Pretender Art Thieves:

Then there's those who steal another's artwork and pass it off as their own for kudos. If someone wants to fake being better than they are by trying to fool others, they are doing themselves more harm than they think. This type of art thief subconsciously reinforces the fact that they are a loser who's too lazy to put in the work themselves, so resorts to shortcuts- leeching off others and being deceitful in an attempt to gain external validation. Being that way will not get them far in life. They might get a few 'likes' on social media, but then how sad to feel as though your self-worth is tied to a social media platform's 'like' counter?

The damage this type of thief does to their own sense of self worth is often much worse than damage caused to the artist they've stolen from. My advice to this thief is to learn how to draw as good as the artwork you've stolen and taken credit for. At least then you wont have to know that deep down you're a cheat who's incapable of achieving great things. If you the reason you're stealing is because you simply can't draw despite many years of trying, then perhaps find something else you can get good at and focus on that instead.

Criminal Art Thieves:

Lastly there is the type of thief who wants to exploit and profit from an artist's efforts. These people frustrate artists the most. Especially commercial artists who understand the financial value in their work and want to be the ones profiting from it themselves.

Insane amounts of art Piracy!

We're more than two decades into the 2000s. The internet has become a big part of everyday life for most people. Art theft is hitting record numbers. Now, us artists do not have to simply concern ourselves with the occasional amateur taking credit for our work, but hundreds of illegal businesses could potentially be making huge amounts of profit via our art and designs.

I don't want to scare anyone to the point where they don't feel safe in posting their images online. As I say, I think everyone should have their own website and share their beautiful art with the world. To inspire others or evoke emotion from one's creative endeavours is one of the most virtuous acts one can perform.

However, we need to be realistic about the world we live in. Even during the last few years alone, I've discovered several hundred instances of my work being used on websites or products without my consent. I almost can't keep up! For every new artwork I create, there are multiple sellers seemingly waiting to pull it off the web and sell it on dozens of products. Clothing, cases, accessories, wall art or basically any item that can be printed on to. I've somewhat come to terms with it being part and parcel of being a successful artist. But that doesn't mean I don't take measures to protect my art or actively fight against the piracy of my work.

Why is there more art theft?

Here's a few reasons. I'm sure there's many more.

1. The internet has grown

According to Internet Live stats, In 2000 there were 17 million websites. Now there's close to 2 billion! Simply, the more sites and people using the internet, the more opportunity for web crimes to occur. There's now more art than ever to potentially profit from, and more thieves hoping to make a quick buck.

2. More countries have online access

Certain counties such as China do not share the same respect for intellectual property. Sellers in China do not need to battle with the moral or legal enforcement issues we have in western countries. And so for these people, the internet becomes one big buffet to pick from and exploit. Individual sellers in China can now access the west's online retail space via sites such as Ebay, Amazon, Alibaba, Wish or AliExpress. These sellers can afford to work for less and produce physical items at a lower cost. Therefore, making and supplying printed products has become a lucrative business.

3. The rise of Print on Demand

Print on Demand isn't new, but really began to take off between 2015 and today. Rather than need to print, stock and then sell hundreds of products in one go, companies now offer the production of single items at a reasonably affordable price. A seller doesn't need to risk printing 100 pirated t-shirts with the fear of losing the ability to shift them all if their operation gets shut down or their product is banned [Note- Retailers such as Amazon or Shopify do not typically ban blatant pirate sellers or their operations. Rather, they ban copyright infringed items and only when such items are brought to the attention of these platforms].

[blockquote quote_type="type2" author_name="Ben Krefta, Artist" width="100%"]"Where there are creative people offering quality content, there will also always be poachers looking to take advantage of the fact."[/blockquote]

10 Ways to Protect Your Artwork Images from Being Copied Online

At this time, there is no way to completely prevent your art being taken, reproduced or replicated unless it never makes its way to the web. A tiny percentage of artists might decide they won't ever share anything online and that's fair enough. But if your goal is to sell your work, promote yourself or services through your online portfolio and web presence, then posting your art is a necessity.

My feeling is that the more barriers and obstacles you put into protecting your work, the better. Some thieves will simply be deterred and instead go after images that are easier to attain.

1. Limit the size of your images

Smaller images can look fine on a screen- especially mobile devices. They only print small and when enlarged they become pixilated and grainy. This makes them unsuitable for printing onto products. Another advantage to uploading smaller images is that they load faster, plus take up less space on your hard drive or SD card.

Image size is determined by its dimensions and measured in pixels. For example, 400 x 600 px (pixels). An image's size can be described as it's 'resolution'. A high resolution image is one with large pixel dimensions such as 1000 x 2000 px or more. An image's pixel per inch (ppi) value can affect the print resolution of an image, which will be explained later.

How big should my online images be?

It depends who's viewing them and where they'll be used. If you've put together a slick, full-screen, online art portfolio to show clients, you might want to consider slightly larger files compared to something shared with the general public on social media. Consider who will have access to your art and who's likely to find it. If it can only be found via a direct link and your work isn't popping up on a Google image search despite your best efforts to find it, then it's safe to say that thieves will struggle to find it also.

◾ If the art is just going on social media, something like 700 x 700 px will suffice.

◾ When your work is featured in video content such as a Youtube video at high-definition 1080p, then you'll want to consider a bigger image to fill this 1920 x 1080 px resolution frame. At this time, stealing images from Youtube screenshots to later use on a printed product isn't common.

◾ For online use, I generally try to keep the widest part of an image at 900px - 1200px maximum.

2. Lower the print resolution of your images

Not to be confused with screen resolution, when an image is printed, it's pixels per inch (ppi) is taken into account to determine its print resolution and level of quality. [Note- for the sake of argument, I sometimes use the terms 'ppi' and 'dpi' (dots per inch) interchangeably]

Pixel dimensions and ppi are somewhat interlinked. If saving art in Photoshop, you can modify its dimensions and amount of ppi independently and under the setting: Image -> Image Size.

Lowering the image size and resolution before putting it online is one of the best ways to prevent art theft. However, some thieves will still attempt, and in some cases succeed, in selling low-res printed products to unfussy customers. As a consumer, you should always expect the artwork on any product you buy to look sharp as a knife. If it's not, ask yourself- Is this product counterfeit? And if so do I want to support counterfeiters? Less demand for low quality, stolen 'toot' = less reason for art to be taken in the first place.

Also, it's worth being aware that A.I. software exists which can attempt to up-scale low-res art into high-res sizes. It's not perfect, but something to consider.

3. Compress your images and save as JPEG

Most images shared online will be saved as a compressed JPEG file. This typically uses .jpg extension at the end of the file name. Even a large, high-res Jpeg won't be suitable for print if it's been super compressed.

You can vary the amount of compression applied to a jpeg. But the more compression, the uglier it looks on a display. You want to find a sweet spot where the quality will drop by a few notches but the image still looks decent on the screen. A Jpeg should still look fine on screen at 60-70% quality and also benefit from a smaller file size. Certainly, 100% quality shouldn't be shared online.

If I'm saving a jpeg for the web with Photoshop, I'll typically use it's 9 out of 12 quality setting.

4. Add a Watermark to artwork

Your digital watermark could be a logo or signature. Watermarks usually cover a portion of the art with a semi-transparent logo or word which makes the image less useful without totally obscuring it. 

I've found a 50-50 split with some artists advocating watermarks, while others think it degrades the quality of their work. Sure- a watermark will always somewhat interfere with the beautiful artwork beneath, and that's the point.

It's worth noting, anyone selling products containing watermarks is making use of 100% stolen art. Again, as consumers, we should resist the temptation to purchase these products so as to not support the pirates.

Amazingly, I once saw a stolen, watermarked artwork with a huge DevianArt logo over the top being sold on a garment by a printed hoodie business. The audacity to openly commit this act of fraud was remarkable. I would often troll their social media account asking why they steal all their art and don't pay artists for the privilege. It was an attempt to shame them into stopping the practice. Sure, they'd delete my comments and attempt to ban me, but when I see things like this, I can't ignore it. I don't like to see other artists being taken advantage of, whether they are aware of  it or not.

How do I know if I should watermark my artwork?

I've noticed certain styles and themes of artwork are more likely to be stolen. And so the need for a watermark is more important. Do you create fan art? Paint celebrities? Draw actors or characters from popular culture? Is your subject easy to cut out and paste on products, e.g. a character on a flat, plain coloured background? If so, consider watermarks. Something like a generic boat sailing on the ocean or a nice looking photograph of a local landmark is less likely to get swiped, even if it's a good piece of art.

5. Add a copyright notice or website address to images

Similarly to adding a watermark, you could add a copyright notice to your image. By default, any artwork created by an author grants them automatic copyright and ownership (other than in work-for-hire or other contractual relationships). However, adding a line of text to state the artwork has an owner may deter a few thieves and make people aware of the image's author.

Adding your website address to the bottom of an image could also deter and, in some cases, work as an extra benefit to the artist.  If it's the type of art that could get shared around a lot on social media, it could potentially earn you a few new site visitors. Or at least it gives no reason for anyone else posting the image to not give you credit for having created it.

6. Let people know you're the artist

Rather than adding copyright info or a web address to the image itself, you can always add this to any web page you post your images to. On social media, add hash tags including your name, company or brand in the description box. This helps mitigate the damage from social media shares where people don’t give credit.

A lot of people don’t understand the importance of giving credit and not stealing ideas. Add reminders explaining how giving credit helps you as an artist. These can be added to social media posts discussed on your blog or website. Anywhere you might post your intellectual property. No need to moan about it. Be professional and let people know why crediting artists is important.

7. Don't share the full image

You could decide to post just a cropped version of the full image you have. This isn't necessarily a great solution and the crop still has a chance of being taken, but in a few select cases, it could work as a deterrent.

8. Only post photos of your art

Particularly for digital artists and photographers, one thing to consider is printing out your work, then taking and sharing photos of it. It can be taken at a slight angle by tilting the work, placed in a frame or held up to the camera. Any ambient shadows or lighting stops a thief from being able to download a clean version of the image suitable to add to products.

I see this from a few Instagram artists I follow- they add overlapping pens or paintbrushes to their art before taking a photo. It looks cool. Or they shoot their work in different environments- perhaps with plants or other accessories surrounding the image.

9. Disable the right-click function

If you manage your own website and have some coding know-how, you can disable right-clicking on your images. Therefore not allowing the option to save them. Or you can make images only downloadable 'webp' files which means they'll only open in a browser. This makes it a bit harder for some people to save your images to their devices.

However, there are still several work-arounds to this. These include saving using a screenshot, searching through the website's source code to find the unprotected image location, or searching through their browser's cache of temporarily downloaded images.

10. Be easy to contact online

If you make it easy for people to contact you, they’ll be more likely to ask for permission to use your work. Mention your web address or how people can contact you on the sites you post on. If you don’t want to grant permission, you can still politely decline. On my site, the Contact page even has a drop down heading for 'Usage rights' so that I can address this topic more efficiently.

[blockquote quote_type="type2" author_name="Ben Krefta, Artist" width="100%"]"As a consumer you should always expect the artwork on any product you buy to look sharp as a knife. If it's not, ask yourself- Is this product counterfeit? And if so do I want to support counterfeiters?"[/blockquote]

Battling Art Theft

I appreciate the war on theft isn't the most uplifting of art-related topics. There are many articles and websites which promote posting your art online to gain exposure, or e-commerce sites promoting ways to display and sell your artwork with relative ease. However, it's worth being realistic and spending some time considering the 'dark side' of putting your work on the web.

How do thieves find my artwork?

You've created an amazing image and want to share it with the world. For the majority of web users, this will be limited to friends, family and a few strangers picked up on the way. You might share it on social media platforms or art-related websites. Most artists, or at least, aspiring artists, won’t need to worry about their work being ripped off because they're simply not famous or easy to stumble upon.

If you've managed to not only create beautiful art, but gained notoriety, fame or followers as well, Congratulations! You've made it into the upper echelon! But unfortunately, now you're a target.

Is your work is easy to find?

Perhaps you’ve considered Search Engine Optimisation (SEO) for your personal website? Or maybe you’ve shared it on a site which increased its findability with its own SEO? If your creations have proved popular with lots of shares, likes, sales and so on, they'll likely rise up and become easier to stumble upon. Is your work ranking high on a Google Image search? Or perhaps it is one of the first items to appear via a Pinterest search? Great! It's not easy for one’s art to gain that level of exposure. However, thieves now know it exists too. They also know that the cream of the crop rises to the top, so they're far more likely to see value in your digital offering/s.

The prime targets for thieves, however, are existing online stores. Thieves pay attention to the best sellers on each platform to determine which art will more likely award them higher profits later on. If you’ve been successful at selling your work on retail sites like, Red Bubble, Zazzle, Fine Art America, Society 6, Etsy, Amazon and Ebay, then you’ll need to understand the artworks on those products are at higher risk of being taken.

Some of these sites will put some measures in place to prevent art theft. After all, it’s in their interest to not have to compete against their own offerings on alternative sites. Unfortunately, for me personally, their measures have been insufficient. Most of my work is typically taken from various other retailers I’ve licensed with.

Thieves using stolen art to sell their own products is only half the story. The other half is made of thieves re-selling stolen artwork files to other manufacturers or Print-On-Demand sellers.

Many sellers don’t even realise they’re effectively handling stolen goods when they buy a ‘digital image pack’ containing hundreds or thousands of popular images they can make use of on their products. Well, I say they don’t realise, but you’d have to be pretty naive about copyright law to think a nominal price for a huge collection of royalty-free professional art is legit.

I give a tiny bit more leeway to sellers who buy existing products already containing your artwork from sites like Alibaba in China. It’s funny how such a huge corporation can float on the stock market despite being a huge hot-bed of blatant illegal activity. Don’t take my word for it; just search for your favourite, popular IPs and franchises to bring up pages of unlicensed goods for sale.

There isn’t a solution to the whole 'being found' issue- we want our artistic efforts to go noticed. And we want our art-based merchandise to become the next hot seller. If it does, art theft is simply an inevitable consequence.

Should I always bother protecting my artwork?

Some things aren't worth bothering to protect. For example, thumbnail images for your online gallery will be too small to do much with.
Quick sketches, work-in-progress images or idea posts don't have a lot of commercial value, although the idea of having a link back to your site or including a web URL on these may still be worth considering.

Realistically speaking, is your art good enough to steal?

For most of us, we wouldn't even bother sharing our art if we didn't see at least some value in it. But while we may love our creations, would an on-looker sit up and take notice? After all, there's already such a huge buffet of pre-existing, quality content floating around on the internet. Perhaps there's no need for concern if you're just starting out on your artistic journey. Maybe wait until your work is good enough to steal or you've found it's been stolen before you worry about putting in more measures to protect your portfolio.

Your art may be good, but could still be safe if there's already something very similar ranking high on search engines. Or other art that already has a proven track-record of generating sales on other online stores.

It’s a waste of time to even worry about art theft

When it comes to taking measures to avoid art theft, such as adding watermarks to your art, it will be up to you to decide if it's worth the effort. Some artists just want to post their artwork online, then move onto the next thing. They don’t want to hang around, wasting time to consider if or when it could get stolen and used without their consent. This is fair enough.

I understand that life is short and we don’t necessarily want to worry about the dodgy, objectionable practices that take place within our global society. It can be a waste of life if you’re forever chasing thieves instead of moving on to your next exciting creation. Many artist friends of mine say the battle against art theft is too emotionally costly. The stress that comes from seeking out instances of theft or taking steps to resolve these infringements is too upsetting and not worth the distress.

Therefore, ask yourself, is it worth your time to take measures to avoid art theft? Is it worth your time to resolve an instance of copyright infringement? And do you have the mental fortitude to engage with the stress it causes?

Speaking for myself, my sense of justice and fairness is baked into my personality such that I can’t let artwork theft slide. Despite the mental toll it takes to deal with these instances, it’s even worse for me to do nothing while I know there are people out there profiting from the fruits of my labour. Also, if I am to sell my artwork on a print, canvas or product on Amazon, for example, I don’t want to have to compete against other sellers who are illegally offering the same art and product type, albeit of a lower quality.

Flattery

There is an argument I've never understood - "Why is this so bad? You should feel flattered that your work was good enough to steal". I understand there are many non-artists out there who'd love the ability to create good art. Art so good that it's noticed and appreciated. So much so that it warrants being stolen! However, they do not understand the effort and commitment that has gone in to creating the art.

Artists have developed their craft over many years to get to a point where they have become competent professionals. It has taken passion, effort and a degree of sacrifice (such as time) to have reached their level of ability. And with each artwork, a small part of them goes into its creation. An artist's knowledge, preferences, tastes and loves have been distilled into their work. It's personal.

But for thieves, it's not personal. It's business. The business of exploitation. This isn't something to be encouraged or thought of in a positive way.

Perhaps, for some, the theft provides a little boost of self-esteem? It makes them feel their efforts have value and so they are of value. I understand. It's nice to know we have something positive to offer the world, but that's not what this discussion is about. It's about acknowledging an injustice and considering what you can do to battle it.

Where do thieves sell my artwork?

Sometimes you'll stumble upon an e-commerce site making use of your work. Other times, a friend, follower, or good Samaritan will notify you so that you can take action. But if you are prepared to see if your work has been taken and is currently being sold online, there are a few sites you can use to assist:

Google Image Search - Upload your art / image and search for visual matches via  Google.

Tiny Eye Reverse Image Search - This works in the same way and can bring up matches from alternative sources.

[Note: In testing these sites while writing this article, I unfortunately found 7 instances of my artwork being used on Diamond Painting Kits and Jigsaw Puzzles by Amazon sellers. They've since been reported.]

In addition, you may want to try manually searching for products containing your art on sites like Amazon, eBay, Etsy, or Print on Demand Stores like Red Bubble. This is easier if your work is more niche. For example, if you've painted a blue fairy riding on the back of a toad- you might try searching for "blue fairy on toad", "blue fairy on toad art", "blue fairy on toad canvas" etc. It may yield product results. It may not.

If you'd previously listed and sold your artwork for sale on a site like Red Bubble, a thief may have also found it. You might try searching sites for the same title you'd used on the original product listing.

What to do when you find someone has stolen your art

Many instances of theft are by kids or naive idiots taking your image to use as a wallpaper, avatar or perhaps an album cover for their stupid little song. Over the years, I've found my art posted on forums, in signatures, as a Youtube thumbnail or Ad banner, as a logo for a tattoo shop. I've also discovered it on several hundred different retail products and can still find them being sold illegally today. Typically, an artists work will be taken and used to sell posters, canvases, shirts, mugs, or any product where 2D printed artwork can be applied.

For non-profit use, I typically don't mind my work being taken and shared online. However, I have a problem when I find it's been stolen and used for profitable gain. 

If that's the case, firstly, try not to get too upset and know that it happens to a lot of artists.

From there you work out:

• Who's taken it?
• Where is the individual or business located?
• To what extent has the art been used?
• What will you do about it?

If it's an offender in the USA, Europe or English-speaking world, there's usually measures in place to potentially take legal action. But you may simply want to request the art/product be taken down. Contacting a site owner / seller, explaining the situation and threatening further action is often enough for them to take down the product.

Takedown Forms

On bigger sites, there's usually a form you can fill in if you want to request a product be removed which infringes on your copyright. I'll list a few of these below:

◾Etsy has an official Intellectual Property infringement report you may want to submit. I once submitted a report against a seller who was illegally using my work. The seller then issues a counter-notice to declare they had permission (a lie). They would obviously never win if the case was brought to court, but Etsy then requested that I submit evidence of taking legal action in order for Etsy to take down the infringing product. It made me realize, sellers can game the system if they are ballsey enough to deny their crime.

◾Pinterest - You can fill out a take-down request. I usually just do these if the Pin is pointing towards a for-profit site/product.

◾Amazon - You will need to have an account with Amazon to use their infringement form. You may find instances of infringement on multiple Amazon territory sites- i.e. Amazon.ca, Amazon.co.uk and will need to submit reports to the appropriate site. Years back, Amazon often sided with Chinese counterfeit sellers when it came to infringement reports, but thankfully, things have changed. These days they've usually been pretty good at dealing with the hundreds of reports I've submitted over the years, with the exception of Amazon Germany, often siding with the thieves for reasons unknown.

◾Red Bubble has an IP Report form. As do many of these large print-on-demand websites.

◾Shopify also makes you sign up to their platform in order to submit a copyright report. I'm not impressed with them as a company. I've contacted their trust and safety team on 3 separate occasions to report a seller who uses their platform. This seller frequently steals my art to sell on their products. Everything they sell is blatantly stolen from many different artists, but Shopify refuses to take action against them.

Issuing a complaint

Here are some examples you can copy and modify when registering a notice of copyright infringement via email or web forms to sellers:

1.

Dear Seller.

My name is [insert name] I originally created the artwork on this [insert product] and its copyright belongs to me. I have not authorized the sale of or reproduction of this work and therefore it is a crime for it to be sold. I would request it be removed from your store immediately.

If you fail to comply, I shall be taking legal action against you and any other sellers attempting to profit from this or any other product containing my artwork.

For more information about me and my work, you're welcome to check out my site at [your website].

Regards

[insert your Contact Details]

2.

Regarding Copyright:

Hello. One of my followers informed me that my artwork is being used and sold on your listing:

[insert URL]
My Artwork:
[insert URL of your art]

I appreciate this product was likely bought from or will be drop shipped from a counterfeit seller based in China, but as I have not given permission for my artwork to be used on this, I would like to request it be removed.

If you would like the rights to use this artwork however, let me know and a licence can be arranged. Costs start from [Insert Fee] per design.

Regards

[insert your Contact Details]

3.

Details about Claim:

THIS IS A COPYRIGHT INFRINGEMENT CLAIM. The manufacturers of these products are illegally reproducing my intellectual property on this product. The products feature artworks of which I am the artist and copyright holder. The use of my artwork on these products infringes my COPYRIGHT. I have not licensed or given permission for my intellectual property to appear on these products. Therefore, these physical products include unauthorised copyrighted images. As a result, these products infringe my copyright under International Law and I require that they are immediately removed.

What to do when you find another artist's art has been stolen?

If you can spare 5 minutes, contact the artist. I'm sure a few artists would rather be blissfully ignorant about the fact, but overall, I feel that making the artist aware, at least gives them a chance to take action.

It's useful if you're able to supply:

• Who's taken it?
• Where is the individual or business located?
• To what extent has the art been used?

And then it's up to the artist to decide what to do about it. I'd imagine most artists aren't going to care if their work was used, for example, as someone's personal avatar on a website. And consider that perhaps the artist has licenced the artwork to be used legally.

Personally, I might not mind it if some mid-sized company blatantly rips me off so that I can potentially sue for a hundred grand!

When should you find a Lawyer?

I use a site called Pixsy. It's purpose is to find and tackle image theft on your behalf.

You upload your art or portfolio of work and they will display websites they find which make use of it by finding visual matches online. After that, you have the opportunity to allow Pixsy's legal team to chase any unlawful seller for damages or fees to continue using the art by officially licensing it's use.

If you've been selling your art and images online or licencing your work for some time, it might be worth signing up to see what they find? It seems most suited to digital artists, illustrators and photographers.

Over the last few years, I've asked Pixsy to chase several offenders on my behalf. You put in a no win - no fee claim, so there is no risk. 

One claim netted me a few hundred dollars after Pixsy took their cut of fees. Another claim allowed Pixsy to register one of my artworks with the USA Copyright office on my behalf without needing to pay a fee up front in order to chase a compensation claim.

However, it is often the case that they are unable to recoup damages as the companies/sites using my art have been small-time 'pop-up' stores which don't list a business address and info you'd need to pursue a law suit. Similarly, they find many instances of infringement, but are unable to pursue sellers in countries they don't have jurisdiction in.

Other than Pixsy, you may want to contact an independent lawyer who specializes in copyright infringement. There are also lawyers who specifically focus on online image or art copyright infringement. It's worth noting there will often be fees to pay up front and know that any legal battle will be lengthy and stressful to deal with. 

[blockquote quote_type="type2" author_name="Ben Krefta, Artist" width="100%"]"with each artwork, a small part of them goes into it's creation. An artist's knowledge, preferences, tastes and loves have been distilled into their work. It's personal. But for thieves, it's not personal. It's business. The business of exploitation"[/blockquote]

What to do when a seller reaches out to use your work, or has used your work

In the event you have a genuine customer interested in using your work- well done. If its for use on a product or service, this is your chance to sell it's use for a licensing fee. If its for the promise of "potential" profits or "exposure", I'll often decline it's use.

Any business or serious individual will expect to pay you for the right to use your art. If they've scoured the net looking for the perfect image, and your art is it, then that puts you in a good bargaining position. Don't sell your work short. Of course, you'll then need to determine who exactly the buyer is and exactly what they want to use your art for before giving a price. I'll leave the details of how to price your work for another time.

If a seller has already taken your work, applied it to a product for sale, then at a later date asks for permission, again this is a chance to charge a usage/licencing fee. Of course, this puts you in a bind as you will be going into this new business relationship without having had the opportunity to negotiate terms up front. You may otherwise want to refuse a licence to use the art and potentially sue the seller for using your artwork to begin with. 

I had this happen on an occasion and decided to charge a relatively small licensing fee for the art already used. I thought it was better than nothing, compared to over-demanding more than the seller could afford. And at least the seller realized the error of their ways and wanted to put it right by later finding me and paying for usage. It highlighted the problem that, with so much art floating around online, it can be hard to find the original author. And so, can be tempting to simply just use the art for one's project without investing time trying to find the original creator.

Will people still be stealing your digital art in the future?

The online space is still very much the wild west and in it's infancy- there aren't measures in place to deal with digital crime or to cope with the vast amount of counterfeit sellers abusing the systems that currently exist.

For many years I've speculated about the internet changing in a way to safeguard digital content. Around 2010, I dreamed up an idea to publish or share images online via blockchain technology which keeps a ledger of ownership or transfer history. Funnily enough, NFTs started becoming popular with artists a few years ago and although owning an NFT isn't going to prevent it being stolen and used on products just like any other image, the concept at least has the potential to develop.

With A.I. now able to reproduce "original" art based on existing image data, I suspect it will become easy for many sellers to profit from these derivative artworks as an alternative. Less art may get stolen, although it means artists will need to work harder than ever to promote themselves and their 'brand' over and above creating glossy professional-looking artwork, after such work continues to flood the internet. 

Summary

Ultimately, it's important for artists to take proactive steps to protect their work, but it's also important to recognize that it can be difficult to completely prevent online theft.

If you found this post insightful, please share it a link to it. The more we can do to highlight this stolen art issue, the better.

The goal of being an artist

From a young age I was fascinated by art. Specifically, all the visual media you'd expect a boy a come into contact with- cartoons, comics, video games, anime. For some reason my passion for art only grew as I got older and I decided to turn it into a career. Over 20 years later, I wonder- was it worth the struggle?

I always wanted to express my passion for the things that brought me joy. I wanted to share this passion through my creations, to inspire others. And in some small way, bring joy to those who aren't able to create their own art, yet want it to feature somewhere in their lives.

I may not have been trying to develop a cure for a deadly illness or bring world about peace, but at least it was a goal. Sometimes just having the goal to begin with was enough to get me though tough times in life. Times when my art wasn't enough to pay the bills, when I became seriously ill or when I'd deal with the loss of a loved one.

Pursuing my artistic ambition was a great thing.

Every career is going to have a list of pros and cons

"If I'm going to spend a huge part of my life working, it might as well be doing something I'm interested in, right?"

Below I've listed some of the top 10 pros and top 10 cons when it comes to working as an artist:

Career as an artist PROS:

1. Creative fulfilment
2. Flexibility in work hours and location
3. The ability to express oneself
4. Potential for financial success (un-capped income)
5. The ability to impact and inspire others
6. Constant learning and improvement
7. Opportunities to work in a variety of mediums and styles
8. The ability to turn passion into a profession
9. The opportunity to work independently
10. The ability to work on meaningful and impactful projects.

Career as an artist CONS:

1. Financial instability and unpredictability
2. Difficulty in finding steady work and clients
3. Lack of job security
4. Constant competition and rejection
5. The need to continually market oneself
6. The pressure to consistently create new and successful work
7. High likelihood of low pay and limited opportunities for high-paying work
8. The need to continually adapt to industry changes and technological advancements
9. The challenge of balancing creativity and commercial success
10. The potential for criticism and rejection of ideas, which can feel personal

In my previous blog post about "being an INTJ artist", I mentioned how I'm "high up on the negative emotions spectrum". The result = being someone who has a much greater need for security.

Unfortunately, due to some of the cons listed above, this gave me a problem. A big problem! Deciding to become an artist, musician, dancer or indeed, anything most people enjoy and engage in for free, or as a hobby, means a high probability of financial struggles if turning such activity into a career. That's just the hard truth of it. Indeed, a lack of cashflow was something I battled with constantly.

When it comes down to the questions of "did I waste my life?" and "was it worth it?", it's only something I consider when reflecting upon the sacrifices I made. I was forced to live with certain restrictions. To live a modest life. I couldn't afford the latest gadget, to move out when I wanted, or settle down with a family. Simply surviving and 'getting by' took up too much time and attention. 

Pursuing my artistic ambition prevented me from having a "normal" life.

I often wonder if I would have gone into the artist game if I was aware of the many obstacles I'd need to overcome?.. Probably! Like I say, without the art career goal, I might have been completely lost or without hope. If I'd pursued a run-of-the-mill job to pay the bills, perhaps I'd ultimately end up living with regret for never making a good go of the art career?

However, it certainly would have helped to have been prepared for some of the dragons I'd need to slay in order to pursue this artistic journey. I want to discuss some of the obstacles I've faced, offer some advice and, hopefully, aspiring artists can then walk away a little more informed than before.

Obstacle 1: Learning your Craft

Before working as a pro, you need to be able to produce work to a professional level. Learning a new skill is never easy, and this is especially true when it comes to drawing and producing art. It requires a lot of dedication, patience, and hard work, and it can often be frustrating and overwhelming. 

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Overview: 

One of the biggest difficulties in learning to draw and produce art is developing the technical skills needed to create the images in your mind. This requires a lot of practice and repetition, and it can be frustrating when you're not able to get the results you want right away. You may find yourself comparing your work to others and feeling like you'll never be as good, but it's important to remember that everyone starts at the same place.

Another challenge is finding the time and motivation to practice. It's easy to get discouraged when you're not making progress as quickly as you'd like, and it can be tempting to give up and move on to something else. However, I learned it's important to keep pushing through and to keep practicing, even when it's tough. Learning to draw and produce art is a journey, and it's not something that you'll master overnight. It takes time, patience, and dedication to become a skilled artist, but with practice, you'll get there.

In conclusion, learning to draw and produce art can be a challenging and difficult journey, but it's also one of the most rewarding things you can do. With time, patience, and dedication, you'll be able to develop the skills you need to create the art you've always dreamed of, and you'll be able to see the world in a whole new way.

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Obstacle 2: Taking Commissions

After getting to a point where I was capable enough to turn out a half-decent character artwork, I started out by taking commissions for people who wanted custom artwork. I was always amazed at first that there were strangers out there who would pay for me to work on their projects on a freelance basis. During my teen years, and without easy access to answers on the internet,  I naively expected that working as a professional illustrator meant going to a studio and being employed full time.

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Overview: 

Taking commissions as an artist can be a great to way to generate your income, but it can also be a significant obstacle, especially for those who are new to the art world. Commissioned projects require artists to work closely with clients, who may have different ideas and expectations about the final product. This can be a challenge for artists who are used to having complete creative control over their work.

One of the biggest obstacles in taking commissions is managing client expectations. Both private individuals and companies often have specific ideas about what they want the artwork to look like and how it should be executed. Artists must be able to balance their own creative vision with the client's needs, while also ensuring that the final product meets the client's standards. This can be challenging, especially when dealing with clients who may not have a strong understanding of the art world.

Another obstacle is managing the timeline and budget. Commissioned projects often come with strict deadlines, and artists must be able to work efficiently and effectively to meet these deadlines. Additionally, clients may have a specific budget in mind, and artists must be able to work within these constraints while still delivering a high-quality product.

Artists must also be aware of the legal implications of taking commissions. It is important to have a clear and detailed contract in place that outlines the scope of the project, the deadline, the budget, and any other relevant details. This can help to avoid misunderstandings and disputes down the line.

Another challenge is finding the right clients. Private individuals and companies often have different needs and preferences, and artists must be able to cater to both. For example, private individuals may be looking for a unique piece of artwork to decorate their home, while companies may be looking for something that represents their brand or promotes their products. Artists must be able to understand these different needs and tailor their approach accordingly.

In conclusion, taking commissions as an artist can be a great opportunity, but it also comes with its own set of challenges. Artists must be able to manage client expectations, work within tight timelines and budgets, navigate legal issues, and find the right clients. With hard work and persistence, however, artists can overcome these obstacles and make a successful career out of commissioned projects.

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Obstacle 3: Diversifying your skills

As I gained more experience and recognition, I started working on a number of how to draw manga books. These books were a great way for me to share my knowledge with others who were interested in learning about anime and manga. I loved helping people achieve their artistic goals and it was a great feeling to see others succeed because of my work.

After years of working in the world of anime and manga, I decided to branch out into web design and graphic design. I wanted to challenge myself and see if I could create stunning designs in a different medium. But most importantly, I needed to find new ways to boost my income and back in the early 2000s, web design became a big deal.

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Overview: 

Being an artist can be a rewarding and fulfilling career, but it can also be challenging to make a living solely through your art. Many artists find that diversifying their skills into other fields, such as graphic design and web design, can help increase their income and provide more stability in their work.

Graphic design is a field that requires a combination of artistic ability and technical skills. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. The field has grown in recent years with the rise of digital media and offers many opportunities for artists to use their creativity in new ways.

Web design, on the other hand, involves the creation and design of websites. This can include everything from creating website layouts and user interfaces to writing code for various functions and features. A web designer must have a strong understanding of the latest design trends, as well as a good knowledge of web technologies, such as HTML, CSS, and JavaScript.

Diversifying into these fields can provide artists with a new source of income and can also help them gain regular work. Many businesses and organizations need graphic designers and web designers for various projects, and having these skills can make artists more attractive to potential clients and employers.

However, diversifying into other fields is not without its challenges. Artists may need to spend time learning new software, programming languages, and design techniques. They may also need to adapt to different design styles and processes, which can be difficult for those who are used to working in their own unique style.

Despite these challenges, diversifying into graphic design and web design can be an excellent way for artists to increase their income and stability. It can also provide them with new opportunities to showcase their creativity and reach new audiences. Whether it's through creating unique and eye-catching designs for websites, or by developing engaging visual concepts for marketing materials, diversifying into these fields can help artists reach new heights in their careers.

In conclusion, diversifying into graphic design and web design can be a valuable step for artists looking to increase their income and stability. While it may involve a learning curve, the rewards can be significant, including new opportunities to showcase their creativity and reach new audiences. With hard work and dedication, artists can successfully expand their skill set and reach new levels of success in their careers.

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Obstacle 4: The Lonely Artist

Working on my own all the time wasn't easy. After years spent working as a web and graphic designer, I branched out to become a part-time tattoo artist. Not only did this help give my eyes a break from an entire day of staring at a screen and dealing with constant eye-strain, but I was able to get some social time with my customers face-to-face. 

It was a great opportunity for me to combine my love of art with my desire to help others. I was always amazed by the transformations that people underwent when they got a tattoo and I loved being a part of that process.

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Overview: 

One of the biggest challenges that many artists face is the loneliness that often comes with being self-employed. It's not uncommon for artists to spend long hours working in solitude, without the social interaction and support that a traditional workplace can provide. This can lead to feelings of isolation, burnout, and decreased motivation.

However, there are ways to mitigate the loneliness of being an artist. One option is to seek out alternative forms of employment within the art industry. For example, you can work as an art educator, museum curator, or gallery manager. These jobs allow artists to be surrounded by the art world and engage with a community of like-minded individuals on a regular basis.

Another way to combat loneliness as an artist is to seek out opportunities to collaborate with other artists. This can be through group exhibitions, artist residencies, or simply by reaching out to other artists in your community and setting up regular critique or brainstorming sessions. Collaborating with others can provide a sense of community, and can also lead to new friendships, mentorship opportunities, and professional growth.

Additionally, many artists find it helpful to join professional organizations or attend art-related events and workshops. This can provide a sense of connection with others in the industry, as well as a chance to network, share ideas, and stay up-to-date with the latest developments in your field.

Finally, it's important to maintain a strong support network outside of your work as an artist. This can include friends and family, or other groups that share your interests and values. Having people to talk to about your experiences and challenges can help to alleviate feelings of loneliness and provide a source of emotional support.

In conclusion, being an artist can be a lonely experience, but it doesn't have to be. By exploring alternative employment options within the art industry, collaborating with other artists, joining professional organizations, and maintaining a strong support network, you can mitigate the loneliness that can come with being self-employed and find fulfilment and satisfaction in your work.

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Obstacle 5: Selling your Art

Despite my success as a tattoo artist, I eventually decided that it was time to take my career to the next level. I wanted to focus more on my fine art and sell my artwork to a wider audience. I started selling my artwork and prints online and at conventions, and I was amazed by the response I received. People loved my artwork and I was quickly able to build a loyal following.

Although the art of selling was yet another new skill that needed to be learned.

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Overview: 

Selling art as an artist can be a significant obstacle for many creative individuals. The process of promoting and marketing one's artwork is often challenging, time-consuming, and requires a great deal of effort and persistence. In today's competitive world, artists must find unique ways to stand out from the crowd and attract potential buyers.

One of the biggest obstacles in selling art is finding the right audience. With the rise of technology and social media, artists are now able to reach a broader audience than ever before, but they must still navigate the complex and crowded market to find their ideal customers. The challenge is to find the right platform that reaches the right people and effectively showcases the artwork. Additionally, artists must also consider the cost of promoting and marketing their work, which can be significant and may eat into their earnings.

Another obstacle in selling art is the perception of value. While art is subjective, many people may not understand or appreciate the value of an artist's work, making it difficult for them to justify paying a high price for it. Furthermore, the prevalence of imitation and counterfeit art has led to a distrust among many buyers, making it harder for artists to sell their original works.

In addition, artists must also contend with the challenge of establishing a reputation and gaining recognition. Many established artists have spent years building a following and a name for themselves, and it can be difficult for new artists to break into the market. Even with hard work and persistence, there is no guarantee of success, and many artists may face rejection and criticism along the way.

Lastly, artists must also manage the cost of supplies and materials, which can be high. They must be able to invest in their craft and purchase the right tools and materials to produce their work, while also making sure that they do not overextend themselves financially.

In conclusion, selling art as an artist is not an easy task and requires persistence, effort, and a well-thought-out strategy. Artists must find ways to overcome obstacles, including finding the right audience, establishing a reputation and gaining recognition, and managing the cost of supplies and materials, in order to achieve success and make a living from their passion.

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I didn't waste my life

There were many times when I was filled with doubt. I was always worried that my work wasn't good enough, that no one would appreciate it, or that I wouldn't be able to make a living as an artist. But despite these fears, I never gave up. I continued to work hard, perfecting my craft and expanding my portfolio.

Now, years later, I am proud to say that my hard work and determination have paid off. I am now a successful artist and illustrator, selling my artwork and prints online and in persons. I am grateful for all of the opportunities that I have had in my career, and I am proud of what I have accomplished.

My journey as an artist has been a rollercoaster of ups and downs. But through it all, I have remained true to my passion and my love of art. I am proud of who I am today and I am grateful for all of the opportunities that I have had in my career. I hope to continue to inspire others to follow their dreams, just as I did, and to never give up on what they love.

Creating Kaleidoscopes

After completing my Unicorns Colouring Book, my publisher asked if I'd work on some sample pages for a potential, new Mandala / Kaleidoscope Colouring Book.

Pattern work isn't something I'm especially known for creating. I wondered, would I be able to create something worthy of being published? I was willing to give it a shot. Thankfully, after having now been producing artwork for decades, I felt like I've become versatile enough to tackle most styles of illustration. And so I began creating a short series of symmetrical patterns, kaleidoscope images and mandala artwork.

To try something new like this was great fun! The possibilities for creating unique, abstract images is limitless. Without the technical requirements of drawing, say, a figure or a scene, this type of line art is quick to create. It's artwork that can be completed in a matter of hours, as opposed to days or weeks.

I've never considered myself a particularly spiritual person so the religious or traditionally symbolic significance of the Mandala is somewhat lost on me. Although, once you spend some time immersed in these types of patterns, there is definitely something to be noticed. Something which has a sense of depth and meaning.

Here's some samples for the book:

[caption id="attachment_5347" align="aligncenter" width="918"] The cover art sample was provided to the client. Despite being a black and white colouring book on the inside, I wanted to give it a colourful, psychedelic vibe.[/caption]

[gallery type="square" columns="2" size="large" ids="5351,5350,5349,5348"]

You can't win them all:

As is the nature of these things, the book never ended up making it into production. My publisher had tried pitching it along with dozens of other titles to their customer (a big US- based publishing house). They liked the direction it was going in, but with so many similar books already available on the market, it made it harder to justify producing another.

I'd like to one day have the chance to pick up the project again. If there are any book publishers out there who produce similar titles, give me a call. I sure we can find a way to improve upon existing, similar books already out there!

Benefits to Creating Mandalas

I'd read that creating mandalas (and I'm sure is true of all self-repeating and symmetrical patents) can:

• Help reduce stress and anxiety
• Help connect with one's self and others
• Activate creativity
• Improves one's sleep
• Enhance focus
• Produce feelings of happiness and calm

Certainly it's something I found myself enjoying far more than expected. Even though I tend not to produce abstract art, there is something amazing about it. Well, some of it. Some abstract art can also be a load of pretentious, ugly-looking mess with the label "art" slapped across it.

If done well, a good abstract artwork can reach something deeper and feel more significant than illustration. Sometimes too much true-to-life detail can just get the in way of what is real and true.

Although there is an art to create good-looking patterns. What makes aesthetically pleasing shapes? It's difficult to put in to words. I found that the more of these kaleidoscopic patterns I worked on, the better they looked. Using a re-iterative process of trial and error is often the best way to hone in on what works. Or at least, that process works for me. It's very strange that certain shapes and arrangement of shapes are pleasing, while others feel unpleasant and disjointed.

Designing a set of Art Prints

I create several new mandala artworks. Each with a motivational message.

Sometimes life gets tough, and negativity limits our potential. Inspirational quotes can help remind us how to live or that adversity can be overcome. And so the idea to was to fuse these messages with a mandala. Something to help give the the message focus, while making for an aesthetically pleasing image. An image people might like to have displayed on their bedroom, kitchen or living room wall. Unlike the black and while line artwork for the colouring book, they were each given a unique colour scheme. Then converted to A3 size images suitable for high-resolution print.

If you're interested in buying one to decorate your home or give as a gift, they're now available for sale in the Shop. Each sale helps support my artistic endeavours and lets me know what type of artwork people like. 

[caption id="attachment_5355" align="aligncenter" width="900"] You only live once. But if you do it right, once is enough[/caption]

[caption id="attachment_5356" align="aligncenter" width="900"] Dream without Fear. Love without Limits.[/caption]

[caption id="attachment_5354" align="aligncenter" width="900"] The best way to predict the future is to create it[/caption]

[caption id="attachment_5357" align="aligncenter" width="900"] Turn towards the sun and the shadows fall behind you[/caption]

[caption id="attachment_5358" align="aligncenter" width="900"] Seasons change and so do we[/caption]

[caption id="attachment_5359" align="aligncenter" width="900"] Don't wait for the storm to pass. Learn to dance in the rain[/caption]

[caption id="attachment_5360" align="aligncenter" width="900"] To be the best, you must be able to handle the worst[/caption]

A final comment

Are you a fan of the mandala? Would you like to see me continue work on the Kaleidoscope colouring book? What's your favourite motivational quote you'd like to see turned into a kaleidoscopic artwork? Let me know 🙂

My Art theft experience

It's still happening. Every month dozens of new products spring up on the internet featuring my artwork. Art which I'd not given permission to use. I'm not a fan of my work being taken by someone else without consent- especially when it negatively impacts sales of my own products. I've added a video discussing (and ranting about) my experiences on YouTube and thought I'd share it here:

Removing infringements

After posting the video, I went on to remove 182 instances of copyright infringement! That's at least 300 removals so far in total. There's still more which needs taking down, and no doubt there will be hundreds more to remove over the coming year. For now it's a job I'll have to maintain like cutting my hair or mowing the lawn. If anyone reads this and wants to use my work, that's fine: For non-profit use, be sure to include my name and a link back to this site. For commercial use, send me a message and we can discuss rights to licence high-res versions of artwork you're interested in.

Your thoughts

Has art theft of this nature always been around? Am I wasting time by stressing over it? If people take your art/music/writing/content and sell it without permission online, would you try to do anything about it? Should companies such as eBay or Amazon for example take more responsibility for moderating products for sale on their platforms? If so what might you suggest they do about it? I'd love to know your thoughts.

Also see my previous related posts: 'Art theft and stealing images online' and 'Art theft and further criticism of pod sites' and most recently 'Art theft: The Story continues' for further reading.