Sam Kennedy

Hi Ben,

Thank you again for your recent work for us. You understood the brief and delivered it as agreed- The balance was about right in terms of caricature and hagiography. They do look funny but not insulting to them. Given the nervousness of the Japanese Ministry of Foreign Affairs, it was good they were not too stupid-looking. The quality of work was very high and we’re very pleased with it.

You responded to all feedback and helped us understand design choices you had made and the impact of any changes on the delivery of the project. In addition, we think the price was good value and when it became clear that more work was involved than initially anticipated we were happy to pay a bit more.

The team here are really pleased with the pick-up. As my director put it to us at the end of last week, your designs really helped this story break out from technical coverage to Buzzfeed Japan type territory.

Best wishes, Sam